A running index of modern golf culture. Independent brands, gear, courses, people and things worth knowing. Curated from Austin.
A running index of independent golf brands — apparel, clubs, bags, headcovers and the occasional oddity — from Texas to Tasmania to Tokyo. Every brand here has been researched, photographed and written up by The Grassy Issue, curated from Austin. Each card links to our full coverage. The index grows every week.
White tees picked for The White Tee Edit, 2026.
Read the profile → All coverage · 1 post →Jean Touitou's golf line, launched in Korea and Japan first. Collaborated with Cph/Golf, 2026.
Read the profile → All coverage · 1 post →Cotton work shirts, rope hats and towels for golf, out of San Francisco.
Read the profile → All coverage · 3 posts →Menswear, footwear and accessories from Queens, New York, in business since 2014.
Read the profile → All coverage · 3 posts →Watercolour golf course maps from Austin — hundreds of courses, commissions open.
Read the profile → All coverage · 1 post →White tees picked for The White Tee Edit, 2026.
Read the profile → All coverage · 2 posts →Two ex-Nike craftsmen in Nike's old Fort Worth building — wedges ground by hand, fitting required.
Read the profile → All coverage · 2 posts →Hat brand founded in 2023 by Johnny Person — rope caps and buckets with a vintage Southern lean.
Read the profile → All coverage · 1 post →Hand-knit retro headcovers from Austin, one at a time, taught by the maker's mother.
Read the profile → All coverage · 1 post →White tees picked for The White Tee Edit, 2026.
Read the profile → All coverage · 2 posts →Golf bags, push carts, travel covers and accessories, out of Richmond, Virginia since 1946.
Read the profile → All coverage · 3 posts →The golf line of Tokyo's BEAMS empire, running since 2011 — Japanese fairway fashion at its most complete.
Read the profile → All coverage · 2 posts →A father and son making leather grips in Texas — Horween leathers, no minimums, no paid endorsements.
Read the profile → All coverage · 2 posts →Family-owned putter maker milling in Illinois since 1998.
Read the profile → All coverage · 8 posts →Leather covers stocked in the pro shops at Royal Melbourne, Barnbougle and Cape Wickham.
Read the profile → All coverage · 1 post →Byron Bay's cult label — started with ten hats, now a flagship store with a restored 80s buggy inside.
Read the profile → All coverage · 13 posts →Handmade leather, Harris Tweed and waxed canvas golf goods, made in Louisville since 2015.
Read the profile → All coverage · 2 posts →Horween and Italian leather covers, belts and wallets, co-founded by Gail Hanson.
Read the profile → All coverage · 1 post →Twenty-plus years independent, co-founded by Tamasine Green; now cut made-to-order with no warehouse.
Read the profile → All coverage · 1 post →Workwear-derived apparel, hats and bags, made in Europe under licence from Carhartt since 1994.
Read the profile → All coverage · 2 posts →Elie Reboul's West London label that outgrew its own name — quiet clothes for golf and after.
Read the profile → All coverage · 6 posts →Cabretta gloves with a conscience — ten per cent of every glove goes to a charitable partner.
Read the profile → All coverage · 1 post →Hill Country silversmith, est. 1992 — sterling ball markers, never more than ten from one design.
Read the profile → All coverage · 3 posts →Grips only — Eastern aesthetics, Chinese verse printed on the box, $18 a grip.
Read the profile → All coverage · 6 posts →CAPTAINS HELM's golf line — California outdoor lifestyle read through Tokyo streetwear.
Read the profile → All coverage · 1 post →Austin's original players shirt, est. 2010 — Pima cotton, removable stays, made in Peru and says so.
Read the profile → All coverage · 3 posts →Founded 1979 by Jane Spicer and her mother. Made Frank, the tiger headcover Tiger Woods carried.
Read the profile → All coverage · 1 post →Founded 1976 by Mary Ann Sheppard. Licensed towels for the USGA, PGA of America, PGA Tour and LPGA.
Read the profile → All coverage · 2 posts →Scottsdale brothers, est. 2013, named after their grandfather — relaxed silhouettes before that was normal.
Read the profile → All coverage · 16 posts →Handmade leather golf headcovers, belts and accessories, made in Nova Scotia since 2014.
Read the profile → All coverage · 4 posts →Italian golf shoes co-founded in 2004 by Antje Elle and Baldovino Mattiazzo; since sold twice.
Read the profile → All coverage · 2 posts →Golf-rooted streetwear founded in 2019, known for its Jordan Brand collaborations.
Read the profile → All coverage · 12 posts →David Edel fitted putters by where you actually aim, measured with a mirror and a laser. He sold the company in 2023; the method outlived him.
Read the profile → All coverage · 3 posts →Terry Koehler's wedge company on the Gulf Coast — the patented Koehler Sole, built to order.
Read the profile → All coverage · 1 post →Milled putters and grips, built in Carlsbad, California since 2016.
Read the profile → All coverage · 2 posts →Tongue-in-cheek European golf — heavyweight tees, a pizza-slice ball marker, zero seriousness.
Read the profile → All coverage · 5 posts →Streetwear-leaning golf label. The Swingman logo comes from Doc Edgerton's 1938 strobe photograph of a swing at MIT.
Read the profile → All coverage · 1 post →Half gallery, half golf label — Melbourne's Lance Peach and Ellen Keillar sell paintings next to polos.
Read the profile → All coverage · 3 posts →Putter covers in sail cloth, marine suede and waxed canvas — plus the MacKenzie editions.
Read the profile → All coverage · 11 posts →Golf apparel, shoes, gloves and accessories, designed in Los Angeles since 2011.
Read the profile → All coverage · 3 posts →Putter grips only, built around the QUAD — a trapezoid that tucks the elbows in and takes the hands out of the stroke.
Read the profile → All coverage · 1 post →Bags and accessories founded 2020, built around a patented magnetic towel.
Read the profile → All coverage · 6 posts →Climbing pants born on Yosemite granite in 1982 that quietly became golf-course staples.
Read the profile → All coverage · 1 post →Named for the founder and the largest eagle that ever lived — clean Queensland golfwear.
Read the profile → All coverage · 1 post →Small-batch headcovers and bags sewn in Greenpoint from upcycled and vintage textiles.
Read the profile → All coverage · 13 posts →Nature-first golf goods hand-made in New York by a Melbourne transplant — upcycled textiles, a Greenpoint studio, gum leaves in the name.
Read the profile → All coverage · 9 posts →Meagan Ouderkirk and Antonia DiPaolo's golf and tennis label — and the only people in golf making a caddie brooch.
Read the profile → All coverage · 1 post →Carlsbad, est. 2022 — retro-modern prints, towels and objects that treat golf as graphic design.
Read the profile → All coverage · 4 posts →Golf socks knit from coffee grounds and recycled bottles, co-founded by Isabelle Shee.
Read the profile → All coverage · 1 post →Founded 1996. Put Jesper Parnevik in tight pink trousers and changed how golf dresses.
Read the profile → All coverage · 4 posts →Hand-knit wool headcovers since 1962. Nicklaus, Watson and Ryder Cup teams carried them.
Read the profile → All coverage · 1 post →The 1971 carry bag that never went away — revived in Portland and better than the original.
Read the profile → All coverage · 18 posts →From the founder of Duck Camp, named for his twins — breathable polos for Hill Country heat.
Read the profile → All coverage · 1 post →Started at a kitchen counter in East Dallas by a former PepsiCo art director; first athlete signed via a Worst Golfer in Dallas contest.
Read the profile → All coverage · 8 posts →A six-person Texas machine shop — engraved putters, markers and leather from Tyson Lamb's bench.
Read the profile → All coverage · 1 post →Surf and skate silhouettes for the course, every collection named for a stretch of Australian coast.
Read the profile → All coverage · 7 posts →Athletic and lifestyle apparel, footwear and accessories, headquartered in Vancouver since 1998.
Read the profile → All coverage · 2 posts →Wool headcovers sewn in the Perth hills — bespoke work from football shirts and family tartan.
Read the profile → All coverage · 2 posts →Handmade carry bags since 1985 — and the maker behind collabs for Fyfe, Sugarloaf, Miura and Bandon Dunes.
Read the profile → All coverage · 8 posts →Co-founded 2017 by Erica and Stephen Malbon. Started as an Instagram mood board.
Read the profile → All coverage · 40 posts →London, 2019. Launched against technical golf apparel, then relaunched as a technical golf brand in 2023.
Read the profile → All coverage · 30 posts →A design venture through the lens of golf — acid-washed tees, heavyweight fleece and a flying duck.
Read the profile → All coverage · 5 posts →Cole Young's LA studio mining Y2K tour aesthetics — the blueprint for modern golf nostalgia.
Read the profile → All coverage · 14 posts →Nine products, no founder named, everything shot at night on a floodlit par-three.
Read the profile → All coverage · 2 posts →Handmade Portuguese headcovers and towels, made to order on a three-week lead.
Read the profile → All coverage · 7 posts →Designed in the USA, sewn in South Korea — early-tee-time clothes with a five-piece discipline.
Read the profile → All coverage · 3 posts →Golf podcasts, video and merchandise, produced by a small team in Jacksonville, Florida.
Read the profile → All coverage · 2 posts →Born in Cape Town, named for the small habits before every shot — golf without the gatekeeping.
Read the profile → All coverage · 3 posts →Screen-printed by one person in Perth who refuses wholesale on principle.
Read the profile → All coverage · 1 post →An ex-banker's anti-polyester manifesto — Supima cotton polos, launched October 2025.
Read the profile → All coverage · 3 posts →Formerly ORCA Golf. Founded by Deborah and Erica Bennett; bag supplier to the 2023 LPGA International Crown.
Read the profile → All coverage · 1 post →Streetwear, outerwear and accessories from Toronto, run as Drake's clothing label since 2011.
Read the profile → All coverage · 2 posts →Insulated water bottles and drinkware, from Utah-based Trove Brands, launched in 2020.
Read the profile → All coverage · 2 posts →Named for Hogan's 1953 season — American-forged irons finished in Fort Worth, by invitation.
Read the profile → All coverage · 1 post →Three unnamed friends from magazine publishing — golf clothes with an art department's eye.
Read the profile → All coverage · 2 posts →Golf and lifestyle apparel for men and women, out of Raleigh, North Carolina.
Read the profile → All coverage · 2 posts →Family-owned since 2018, with graphic headcovers embroidered in house.
Read the profile → All coverage · 5 posts →Milled from solid billets since 2008 — heavier heads, 2.5 degrees of loft, no cast putters ever.
Read the profile → All coverage · 2 posts →White tees picked for The White Tee Edit, 2026.
Read the profile → All coverage · 1 post →Neil Tan rediscovered golf at Van Cortlandt Park in 2020 and built the label muni New York now wears — script-logo polos, pleated trousers and denim buckets, nothing over $170.
Read the profile → All coverage · 2 posts →COBRA PUMA GOLF's apparel and footwear arm — and the big brand most willing to take a swing at a collab.
Read the profile → All coverage · 5 posts →From the Museum of Peace & Quiet orbit — considered golf clothes with an owl crest and an adidas Samba collab.
Read the profile → All coverage · 16 posts →A Wisconsin artist whose logo is a bird in a bucket hat — est. 2018, drawn before it is stitched.
Read the profile → All coverage · 11 posts →Erik Anders Lang's community that became a brand — meetups, films, and the only Australia trip in golf media.
Read the profile → All coverage · 11 posts →New York energy, est. 1997 graphics — the '97 nylon pullover is the piece that went viral.
Read the profile → All coverage · 3 posts →The camouflage licensor turning forty, now with golf collabs at PUMA and Sun Mountain.
Read the profile → All coverage · 5 posts →Performance polos out of UVA's Darden incubator, co-founded by Kristina Loftus.
Read the profile → All coverage · 1 post →Todd Watts spent three years getting a print to survive the moulding — art-series golf grips with alignment marks at both ends.
Read the profile → All coverage · 1 post →Moulded micro-texture putter grips with a tour record to match — more than ten million dollars won, and a Travelers title.
Read the profile → All coverage · 1 post →Mock necks and retro rugby stripes, shot on a dry mountain course. Founder not publicly named.
Read the profile → All coverage · 1 post →Luxury golf footwear made in Italy and Portugal, founded by designer Alex Bartholomew.
Read the profile → All coverage · 1 post →Hand-cut wool headcovers and blacksmith-hammered markers from a Beaverton workshop that covered the 2016 U.S. Ryder Cup team.
Read the profile → All coverage · 17 posts →Minneapolis walker bags from $810 — Dyneema, Danish textiles, and no interest in compromise.
Read the profile → All coverage · 10 posts →Max Siegelman's NYC stable — racing-heritage sweats that ended up on tour players and a Maxfli box.
Read the profile → All coverage · 4 posts →Women's golf clothes by two women who play — built-in bras, real pockets, a glove loop on the skort.
Read the profile → All coverage · 1 post →Bold-print Cabretta gloves, towels and covers. Co-founder Christina Rogers verified via Companies House.
Read the profile → All coverage · 1 post →British golf clothing from the founders of Folk and Urban Golf.
Read the profile → All coverage · 5 posts →Industrial rubber people who came to golf and changed the taper — the Ascension profile sits both hands at nearly the same diameter.
Read the profile → All coverage · 1 post →Golf bags, travel covers and leather headcovers, in business since 2012.
Read the profile → All coverage · 8 posts →Campus-inflected golfwear built on varsity graphics and a deep bench of collabs.
Read the profile → All coverage · 17 posts →The group chat that became a brand — Ian Gilley's crew, est. 2011, sailing capsules and hidden gems.
Read the profile → All coverage · 23 posts →Invented the modern stand bag in 1986 and the folding push cart in 1999; still assembles its bags in Montana.
Read the profile → All coverage · 4 posts →Lightweight carry bags built for the par-three and the casual nine.
Read the profile → All coverage · 6 posts →Painted headcovers and putter covers, and a 62-piece licensed college program across fifteen schools.
Read the profile → All coverage · 1 post →Finnish direct-to-consumer irons, est. 2021 — tour-quality forgings at half the shop price.
Read the profile → All coverage · 3 posts →Small-batch Australian covers and accessories, twelve pieces at a time.
Read the profile → All coverage · 1 post →Premium golf bags and headcovers out of Carlsbad, founded 2013.
Read the profile → All coverage · 9 posts →Performance apparel for men and women, designed in Carlsbad, California since 2015.
Read the profile → All coverage · 2 posts →Pro skater Jack Fardell's label — named after Nicklaus, collabs with adidas, Wahine and Coopers.
Read the profile → All coverage · 9 posts →Tees, hats, socks and accessories sold in timed online drops.
Read the profile → All coverage · 4 posts →Custom leather headcovers and towels made largely in the USA since 2006.
Read the profile → All coverage · 6 posts →Zoe Walker-Faure's hand-sewn headcovers, started in a college dorm with her mother and grandmother.
Read the profile → All coverage · 1 post →Nothing in that combination yet — the index grows every week.