A golf brand that sells a A$16,000 sculpture is either doing a bit or means it. Found means it. The Melbourne store carries thirty-five art objects alongside the clothes — stools, a dartboard, a bench, a carved textile by Damien Wright and Tony Birch titled Country-club — against thirty apparel pieces. The line about activating golf as creative culture, which every brand writes, is here just a description of the inventory.
The clothes are quieter than the art suggests. The Shiz Knit and Shiz Vest are cricket-jumper shapes with a single red tab; the 1/4 Zip puts FOUND down the spine. It was born in Cape Town, designed in London, and is now made back in Cape Town and sold out of Melbourne — a longer way round than most brands take to a polo. If you want golf clothes that read as design-studio rather than pro-shop, the A$85 Tee Box is the cheapest way in. Move quickly on anything you like: all eight cap colourways are already gone.
Cape Town, London, Melbourne — in that order.
Found Golf is usually filed as a Melbourne brand, which is half right and skips the more interesting half. The idea started in Cape Town. The first collection was drawn while the founders were living in London. Manufacturing went back to Cape Town, and the business now runs split between there and Melbourne, which is where it ships from. Two founders, Lance and Ellen; they publish first names and leave it there, and so will we.
“the only negative is the old school holding onto the wrong traditions and the new school ignoring the right traditions.”— Found, to Good Sport Magazine, April 2024
The brand describes itself as “an independent Melbourne based brand that is more than just fashion” that sets out to “activate golf as a creative culture through clothing, art, design and storytelling.” Every apparel brand on this site has written a sentence like that. Found is the only one whose store will also sell you a bench, a dartboard and a floor lamp.
The reasoning comes from somewhere specific. Asked how surf and skate translate to golf, they answered that you can dress like a skater even if you cannot skate, because you are buying into the culture rather than the sport — and that both surf and skate built their identity next to music, art and magazines rather than inside the competition. Golf, they argue, has never had that permission.
“I was confused at the obvious conformity in what everyone was wearing and how disconnected that was from modern fashion trends.”— Lance, co-founder, on starting Found
Their own lookbook, shot in studio.
Heavyweight cotton, and two cricket jumpers.
Where the branding gets loud.
Pleats, a relaxed trouser and one short.
Thirty-five works, listed artist first, all of them in stock.
Thirty-five works, every one of them in stock, priced from A$114 to A$16,000 and listed the way a gallery lists: artist first, then the piece. Stools, a monoblock chair, four woven Chess Dhurries, a cast Bowling Arm, a dartboard marked HOT and NOT, a set of three titled Men Not Allowed.
The most expensive object in the store is a carved textile by Damien Wright and Tony Birch called Country-club. Wright appears twice: the other is Symbolic Capitalist, made with Bonhula Yunupingu, a pair of dumbbells cast as a dollar sign and a hash. Darcy Vescio is the most-represented artist with seven works, six of which read as one run on the same subject — Losers, Choked, Devastated, Next Year, Almost Won, Lip Service. A brand built on golf selling a series about losing is either very funny or very honest, and probably both.
And what has already gone.
The clothes bear the argument out more quietly than the art does. The Shiz Knit and Shiz Vest are cricket-jumper shapes in cream and navy with a single red tab at the neck. The 1/4 Zip carries FOUND down the spine in reflective type. The Box Par and Daisy Chain tees are heavyweight cotton at A$118, and the Tee Box at A$85 is the cheapest thing in the apparel range that is not a tee holder.
The caps are the tell. Eight colourways — off-white, red, chesterfield, navy, a baseball logo, olive, cream, powder pink — all of them at A$55, and every single one sold out at the time of writing. A brand can look like an art project and still clear its headwear. Found has.
“It’s a lifestyle, not a sport. Golf should be the same.”— Found, to Good Sport Magazine
Both Melbourne and Cape Town. The idea began in Cape Town, the first collection was designed while the founders were based in London, manufacturing returned to Cape Town, and the brand ships from Melbourne.
Two founders, Lance and Ellen. They publish first names only, and no surname appears in any source we could check.
Yes — thirty-five works, more than half the catalogue by count. They run from A$114 for a cast Bowling Arm to A$16,000 for a carved textile, and are listed artist-first like a gallery.
Apparel runs A$25 for the reusable tee holder to A$450 for a piece from the Soof Flash collaboration, with most tops between A$85 and A$265. All prices are Australian dollars, read from the brand’s own store on 20 September 2026.
Within Australia, yes. The store offers up to three items on a three-day home try-on, with an A$10 restocking fee if everything is returned.
