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Sunset over the green and flag at Jimmy Clay Golf Course, Austin Sunset over the green and flag at Jimmy Clay Golf Course, Austin
The Feed · Live from Austin
Jimmy Clay, July 28 · 7:47 PM
Shot on iPhone · No filter See the Austin Golf Guide →
Our 25 Best Independent Golf Brands →

A running index of modern golf culture. The independent brands, the gear, the courses, the people. Curated from Austin.

Newest ↓

Twenty-seven small things to clip on, from 27 brands: gloves, towels, rangefinder holders, brushes, pouches, personalised bag tags and keychains.

1 / 5
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Waxed-canvas carry bags for golfers who walk, released in numbered colour runs. The Standard, the new Simple Sunday, caps and a No Dirt towel.

1 / 5
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Nature Lover, Muni Rat, Minimalist, Purist, Quiet Luxury, Cowboy or Former Skater. Seven types and six picks for each, all from independent brands TGI has featured.

1 / 5
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A golf brand made by people from the music world, started in Hawaii in 2021. The Sig On Smith capsule, the Extra Butter and Sig Zane collabs, polos, tees and putter covers.

1 / 5
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Lions on Friday, Kizer on Saturday and Lost Pines on Sunday, with breakfast tacos, Barton Springs, barbecue, a vinyl bar and six things to pack.

1 / 5
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A wallet lost in New York in 2017 became a one-person leather shop, now in Denver, making golf's small things. The whole store, all ten pieces, from a $25 tee ring to the RossCo headcover.

1 / 5
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Three friends from a muni turned a patterned-tab glove into one of golf's most likeable brands. 38 picks, from $2.99 markers to USA-made headcovers.

1 / 5
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22 tools, books and rituals for golfers stuck in the low 80s, refreshed with the newest well-reviewed training aids.

1 / 5
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Fella now sells to the US in dollars, with a fall line: a reversible golf-cart bodywarmer, a reflective windshirt and a cargo pant. 29 pieces, $15 to $275.

1 / 5
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What a ferrule is, 29 cool ones from Feral Golf, Clamp and BB&F Co, and five Austin shops that will put them on from $20 a club.

1 / 5
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1-of-1 headcovers cut from Carhartt, Nike, Supreme and Louis Vuitton, made in a Yorkshire workshop. 31 picks, plus the ones that got away.

1 / 5
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Headcovers, Sunday bags, putter covers and flags, cut and sewn by hand north of Auckland. 55 picks.

1 / 5
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Sixteen cases, pouches and straps to keep the laser reachable, plus six rangefinders. Checked 1 October.

1 / 5
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Live-oak ribeyes, a Michelin-starred hearth and beef from a family ranch. Thirteen Austin steakhouses, checked 30 September.

1 / 5
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Golf bags, shoe bags, coolers and duffels, cut and sewn in New Jersey. Why it suits an Austin golf trip, and 20 picks.

1 / 5
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A Stockholm brand built for rounds that start cold and warm up. Why it works in Austin, and 19 picks.

1 / 5
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Nashville hot, Thai, Taiwanese, a biscuit and one off the grill. Fifteen Austin chicken sandwiches, checked 30 September.

1 / 6
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Hot dogs, cocktails, pretzels and beer on tour balls. 17 limited-edition runs you can still buy.

1 / 5
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Drive the par 4, hack the hybrid out of the weeds, go for broke. If it doesn't come off, write NR on the card. That's No Return Club.

1 / 5
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Enron is back as a parody brand, and its Pro E1 golf line is better than it has any right to be. The Pro E1 Hat is $40.

1 / 5
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How to build a golf bag that looks chosen: four simple rules, then six complete setups from independent makers.

1 / 5
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Six independent golf magazines, six deep: who makes them, what is inside the latest issue, and what it costs from the maker's own shop.

1 / 5
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An Atlanta golf sketch-comedy troupe that happens to make very good merch. The joke is in the copy; the design plays it straight.

1 / 5
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Two brothers, one small thing done properly: a hickory golf brush, hand-assembled in Raleigh. The Classic is $50; the new carved brush from their fall collection is $78.

1 / 5
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◆ Austin Events
4 upcoming — see the full calendar
Nov 8–9 Charity Grey Rock Golf Club Austin — Golf for Joy Austin
Grey Rock Golf Club · Austin
Golf for Joy Austin
A Sunday dinner and live auction downtown, then an 11:45am shotgun at Grey Rock. The fourth Austin edition of a series that has raised over $4 million for JoyRx children's hospital programs. Spots are limited.
joyrx.org ↗
Nov 12–15 Tournament Omni Barton Creek Fazio Canyons — The Austin Championship (PGA Tour)
Omni Barton Creek · Fazio Canyons
The Austin Championship (PGA Tour)
The Tour's first Austin stop since 2023: 120 players, a $6,000,000 purse, 500 FedExCup points. Formerly the Good Good Championship — the title sponsor stepped away on 8/27 and ticket sales are currently paused.
austinchampionship.com ↗
Nov 16–17 Tournament Driftwood Golf Ranch Club — 46th Texas Joe Black Cup
Driftwood Golf & Ranch Club
46th Texas Joe Black Cup
A Ryder-Cup-format match between the Northern and Southern Texas PGA Sections, running since 1981 and standing at 22–21–2. Free to watch, and it lands the day after the Tour event leaves town.
ntpga.com ↗
May 17–19 College UT Golf Club Austin — NCAA Men's Regional Championship
UT Golf Club · Austin
NCAA Men's Regional Championship
The only home date on either Longhorn golf schedule all season, and the biggest golf Austin gets after November. Both UT teams play every other event of 2026–27 on the road.
texaslonghorns.com ↗
◎ Vibe Board
via Pinterest
Shingled clubhouse on the hill above a green ringed by sandy waste bunkers
Clubhouse hill
Rows of folded green caddie bibs stacked and numbered before a tournament
Bib stack
Dark saturated green with a white flag and two cloverleaf bunkers cut into it
Flag down
Illustrated hole diagram showing a narrow dogleg lined with drawn trees
On paper
Flat graphic illustration of a golf hole in layered greens with white bunkers
Drawn green
Vintage leather Sunday bag with a patterned strap leaning against a bar stool
Bar lean
Tweed and stitched leather headcovers beside forged irons in a canvas carry bag
Cover set
Walker with a carry bag reflected in still water on a course at first light
Mirror water
Loaded golf cart with bags and brightly coloured headcovers stacked in the back
Full cart
Canvas and leather Sunday bag laid down in rough grass with a navy towel clipped on
Down in it
Orange carabiner clipped through a woven green webbing belt on a pale background
Clip on
Engraved orange line illustration of a fist gripping a dagger wrapped by a snake
Snake work
Golfer seen from behind carrying a black stand bag with a printed towel hanging off it
Walk on
Bright shop interior with clothing rails, a centre table of folded knits and globe pendants
Front of house
Shop interior with a pale wood counter, open shelving and a wall of framed prints
Counter goods
About the Issue
Golf in Austin is having a moment, and nobody's writing it down. The Grassy Issue is the attempt — a running feed of muni guides, drops, news, and scores, edited in Austin by Lenny Harrington.