Pinned Golf makes golf tech, not clothes, but it earns a Brand to Know the same way the clothing brands do: it has a point of view. Rangefinders and GPS gadgets are usually gray, serious and expensive. Pinned makes them in orange, royal blue and stars and stripes, prices them well under the big names, and builds everything around one line: better vibes, better golf.
The rangefinder. The company started with one, and the Prism+ is still the center of the line. It does what the expensive ones do, with slope, a quick lock on the flag and a magnet for the cart, for $259.99 and in ten colors. The reviews have mostly been kind: Golf Monthly said it performs like a rangefinder double its price.
The Caddie and the Sound Stick PRO. Pinned has now won Best New Product at the PGA Show two years running. In 2025 it was the Caddie, an 8-inch tablet that sticks to the cart and shows the whole hole at 45,000+ courses without cell service. In 2026 it was the Sound Stick PRO, a speaker with a touch screen that pairs with the Pinned app for live yardages and leaderboards. Together they are a cheaper, simpler version of a GPS cart, and you take them home after the round.
The rest. Speakers from $64.99, a 9-foot putting mat for the winter, and towels, hats and ball markers in the same colors as the tech. Most of the gear is sold in bundles that save $60 to $200. Right now every purchase also earns entries in a $10,000 golf trip giveaway, which tells you something about who Pinned is selling to: the group chat, not the pro shop.
Six products · $64.99–$399.99The rangefinder, the two PGA Show winners, the speakers and an indoor putting mat.
On the coursePinned’s own photos of the rangefinder and the hats in use.
Six products · $39.99–$599.99Pinned sells most of its tech in pairs, and the bundles are where the biggest savings are.
The setupSpeakers, the Caddie and a cart.
Six products · $14.99–$39.99Markers, towels, hats and the small things that keep the tech charged and in one piece.
Better vibesThe idea behind the brand, in three photos.
Pinned started on a Saturday at Presidents Golf Course in Quincy, Massachusetts. Matt Buckley, Alec Lorenzo and John Rowell, three friends a few years out of college, all played golf, and none of them owned a rangefinder, in part because of what they cost. By Pinned’s own telling, the excuse that day was always the same: the pin was a lot farther away than it looked.
“There’s got to be one that’s more for the average golfer,” Buckley told the Canton Citizen in 2025, “same feels and whistles as the fancy ones, but at a more affordable cost.” They started Pinned in 2018 while all three had other full-time jobs. “It all started out as a side business,” Buckley said. “I used to ship every single order out of my house way back when. We all ended up quitting our jobs.”
The rangefinder came first, then the speakers, because, as the brand puts it, those 18 holes are a lot more fun when the music is cranking and the cooler is stocked. The Caddie came from a survey of their own customers, who said they would rather read a distance off a screen in the cart. The three founders built it with a team of engineers, and it won Best New Product at the PGA Show in 2025. The Sound Stick PRO won the same award a year later.
Pinned’s story page ends where it began: golf should be fun, and the gear should be too. “Golf has changed so much in the past few years,” Buckley said. “It’s not as stuffy of a game. You don’t have to be the greatest golfer to get on the course.”
