Paris Golf Gallery is a shop, a showroom and a small brand at once. Pierre Greilsamer and Malo Bourdet, who run the Paris branding agency WRKS, started it during Paris Fashion Week in June 2024 as a showroom in Le Marais with six golf brands under one roof. By June 2025 it had 25 brands in a 600-square-meter space in Cadillac’s showroom at Opéra, according to The Wedge, and it now sells many of them online, from Metalwood to Paré.
Its own line. This post covers the things Paris Golf Gallery makes itself. It started with one slogan on a tee, “Golf is the new Skateboarding,” and the line has grown from there into washed tees, skate decks, wooden tees, a quarter zip and a supporter scarf. Then come the objects you would not expect from a golf shop: 18 handmade ashtrays, each shaped like a golf hole, and a leather perfume.
The collabs. The other half of the line is caps and pieces made with brands that have shown at the gallery: Paré, Odd Ritual, PXG, Pluto, Left of Field, Brutta, House of Flavor, Lost Balls, Val Golf and Slice Town. It is the best record of who has passed through the room.
Buying from the US. The shop is in Paris, but the site shows prices in US dollars and ships to the US. Prices here were checked on November 1, 2026.
Three pieces · $65–$171The slogan that started on a tee at Fashion Week and now runs across shirts and skate decks.
Six pieces · $14–$154A quarter zip, a supporter scarf, a putting mat and the objects that make the shop feel like a gallery.
In the ShopFrom Paris Golf Gallery’s own photos.
Six pieces · $46–$63Made with brands from the showroom, from Paré to PXG.
Six pieces · $40–$114More collaborations with brands that have shown at the gallery.
Greilsamer and Bourdet came to golf from action sports. They had known each other for 15 years and worked in action sports marketing before starting WRKS, whose clients include Vans, Dickies and Wrangler. Golf found them during the 2020 lockdown, when, as Greilsamer told The Wedge, everything was closed, even surfing, but golf was still allowed.
What hooked him was the feeling. “If you do skateboarding, if you go snowboarding, you want to land the trick,” he said. “The feeling you get when you land the trick, it’s almost exactly the same feeling you get when you hit a great golf shot.”
The gallery itself started with a favor. Captain’s Helm Golf, the Japanese brand, asked them for help showing its collection during Fashion Week, and they saw that the new golf brands in Paris were all showing alone, in different places. “What about gathering all of them under one roof to tell this story about this new golf lifestyle category?” Bourdet remembered thinking. The first showroom in June 2024 had six brands. The online shop followed after the June 2025 edition.
For more from brands in the room, read our Brand to Know on Paré and our Brand to Know on Left of Field.
