Dicey Golf is a Mesa, Arizona brand built on one line: bet on yourself. Founded in 2023, it makes golf clothes for “the players who choose to go for it,” and it leans into the risk-and-reward side of the game harder than anyone we’ve covered. The ball markers are casino chips, dartboards and 8-balls. The headcovers are playing cards. One of the campaigns is shot at a roulette table.
The polos. Underneath the theme is a simple, sensible store. Every polo is $80, and there are a lot of them: stripes, a corduroy-trimmed polo for fall, zip-necks in four pastels, and a run of retro designs. The newest, Draft Day, is one off-white polo in eight colorways that borrow old team colors, from ’90s hardwood to ’80s neon. It’s the first drop from what Dicey calls the Dynasty Collection.
The hats and the rest. Hats are $40, in two-tone snapbacks, rope hats and mesh, and most come in several colors, so we’ve grouped the colorways together in one card each. The King of Hearts and King of Spades headcovers come for blades, mallets and hybrids at $50. The ball markers start at $5.
Where to find it. Online, or at Dicey’s HQ pro shop in Mesa, open weekdays by reservation. Dicey also runs its own tournament, the Dicey Open, at Dobson Ranch in Mesa on December 11, with $2,000 for the winning team.
The world of DiceyFrom Dicey’s own campaigns: a roulette table, a leather chair and a golf cart.
Three pieces · $40–$80The Draft Day polo, released October 22, 2026, with the two pieces that wear best alongside it: the retro Arizona polo and the two-tone Signature snapback.
Ten polos · $80 eachEvery Dicey polo costs the same. Stripes, cords, zips and a few loud prints.
Out in the desertDicey shoots most of its photos around Arizona.
Five hats · $40 eachSnapbacks, rope hats and mesh, with the colorways grouped together.
At HQDicey runs a pro shop at its headquarters in Mesa, open by reservation on weekdays.
Eight pieces · $5–$85The casino side of the brand: playing-card headcovers, game-room ball markers and two pieces for the walk to the car.
Dicey tells its own story in a few lines. “Golf has always been a game of risk and reward,” its Story page says. “Every shot asks the same question: play it safe, or go for it? Dicey was created for the players who choose to go for it.” The brand was built in 2023 on that single belief, and the name and the dice in the logo follow from it.
The clothes are made to move off the course too. Dicey says it designs apparel “that moves seamlessly from the first tee to whatever comes next, whether that’s the clubhouse, a night out, or another round,” because “the players who go for it shouldn’t have to change before the fun starts.”
Founder Dawson Gurley puts it most directly: “Dicey isn’t just a brand; it’s a mindset. It’s about trusting yourself, embracing the unknown, and betting on your own game, in golf and in life.”
Three years in, the brand has a headquarters and pro shop in Mesa, a wholesale program for courses and retailers, and its own team tournament. The Draft Day polos, released October 22, are what Dicey calls the first pick from its new Dynasty Collection.
