Three small brands, three very different price points, and the same idea running through all of them. Look at what each one is putting at the front of its store this fall: satin and varsity jackets, cardigans with crests, striped knit polos, sweater vests and checkerboards. This is the clubhouse look of the 1970s, ’80s and ’90s coming back, and it is coming back through small brands first.
Aberdeen West is the dressiest of the three. It describes itself as born from the traditions of golf, inspired by Aberdeen in Scotland and by Los Angeles, at “the intersection of luxury, athleisure, and vintage aesthetics.” What stands out is that it starts with shoes. Wingtips, a patent penny loafer called the Ghost and a mesh sneaker all sit on the same studded golf outsole, and the dress shoes come with a carrying case and a shoehorn. Around them is a short, tight range: embroidered satin jackets, a cashmere cardigan, plaid pants and a leather-look stand bag. Thirty-two products in all, every one in stock when we checked. It also lists authorized distributors on its site, which tells you it is selling to shops as well as directly. The brand doesn’t name its founders, so we won’t either.
We Hit Fairways is the most golf of the three, and the most personal. Its About page names the four friends who run it, Tae “Taco” Koh, Harry “Dimchae” Na, Sam Heung Min and Luke “Tooms” Toomey, and says they wanted to build “something they’d actually want to wear.” The clothes are knit polos, a checkered quarter-zip and a Champions collection with a cardigan and sweater in cream and green. The store prices in New Zealand dollars but sets separate, rounder prices for US shoppers: a cap that is NZ$65 at home is $40 here. That is a small brand deciding the US is a market, not an afterthought.
Grind City Golf is the streetwear end. It calls itself “modern golf streetwear that belongs on the course and beyond it,” and the range is big for a small brand: 176 products in stock, from boxy polos and barrel-leg trousers to a women’s line of polos, skirts and tennis dresses. Its About page also says every product is “custom and printed on demand” and made to order. That keeps prices low, between about $50 and $100 for our picks, and means the range can be huge. It also means we would buy one piece first and check the fit and quality before going further. Our picks lean on the knits, which are where the brand’s designs are strongest.
The clubhouse look is back. Varsity jackets, crests, cardigans and sweater vests are in all three ranges. The reference point is the old pro shop, not the skate park.
Outfits, not single pieces. Aberdeen West sells the jacket, the pant and the shoe. We Hit Fairways builds its Champions pieces in one cream and green palette, made to be worn together. Grind City shoots most of its pieces on a model in a full look. All three are selling a way to dress for the round and the drink after it.
Small brands are courting US buyers. Two of the three are not priced in dollars at home, and both set their own US prices rather than leaving it to a currency converter.
Aberdeen West is for the golfer who dresses up for the round. Start with the shoes, then the satin jacket if you want people to ask where it’s from.
We Hit Fairways is for the golfer who wants clean, classic knits at a fair price. The quarter-zip and the knit polos are the place to start.
Grind City is for the golfer who wants something louder for less. Buy one knit or vest first and see how it fits.
From Aberdeen WestThe jackets at golden hour and the shoes on the course.
Scotland meets Los Angeles · ten picks · $168–$438A small, premium range built around golf shoes, with satin jackets, knits and plaid pants around them. Prices in US dollars, as listed on the brand’s store.
From We Hit FairwaysThe founders on the course, the vest and the caps.
Four friends · eight picks · $40–$165Knit polos, sweaters and caps, many with a checkerboard or lion. The store prices in New Zealand dollars but sets its own US prices, which are the ones shown here.
From Grind City GolfThe knits, the quarter-zip and the dress.
UK · nine picks · $51–$102Golf streetwear: boxy polos, knit vests, a varsity jacket and barrel-leg trousers. The store prices in pounds and sets its own US prices, shown here. Every piece is made to order.
A golf brand inspired by Aberdeen, Scotland and Los Angeles that makes golf shoes, satin jackets, knits, pants and bags. On October 27, 2026 its golf shoes were $248 to $300 and its jackets $278 to $348.
Four friends named on its About page: Tae Koh (CEO), Harry Na (operations), Sam Heung Min (launches and shoots) and Luke Toomey (brand and content). Its store prices in New Zealand dollars and sets separate US prices.
Its store sets US-dollar prices for US shoppers, for example $40 for a cap and $115 for the Checkered Q-Zip on October 27, 2026. Check shipping costs and times at checkout.
Yes. Its About page says all of its products are custom and printed on demand, made to order. The store prices in pounds and shows US prices, about $50 to $100 for most polos, knits and trousers.
Aberdeen West's golf shoes if you want to dress up, We Hit Fairways' Checkered Q-Zip or a knit polo for classic golf clothes, and one Grind City knit or vest if you want something louder for less.
