New to the Brand Index

Cotton work shirts, rope hats and towels for golf, out of San Francisco.

Menswear, footwear and accessories from Queens, New York, in business since 2014.

Hi-loft sherpa fleece headcovers hand-sewn in California, with vintage ski-resort and country-club patches sewn on top.

The 1987 California polo brand, relaunched with founder John Ashworth back as creative director and the Golfman on almost everything.

Collin McMannis’s Los Angeles label, started in 2026: heavy twill caps and truckers with puff print and embroidery, built on 80s-to-2000s Americana.

Golf bags, push carts, travel covers and accessories, out of Richmond, Virginia since 1946.

Hunter Myran hand paints hickory alignment sticks in North Dakota, names on both ends included, since 2024.

An all-natural lip balm with a magnetic “Make This Putt” ball marker built into the lid.

Handmade leather, Harris Tweed and waxed canvas golf goods, made in Louisville since 2015.

Horween and Italian leather covers, belts and wallets, co-founded by Gail Hanson.

The original hickory alignment stick, hand painted in Minnesota since 2017 and in Ryder Cup bags the same year.

Twenty-plus years independent, co-founded by Tamasine Green; now cut made-to-order with no warehouse.

Workwear-derived apparel, hats and bags, made in Europe under licence from Carhartt since 1994.

One-of-one headcovers reworked from Supreme, Palace, Carhartt and Nike pieces in a Yorkshire workshop.

Handmade 42-inch hickory alignment sticks at $55, from a shop founded on making the gear it couldn't find.

Founded 1976 by Mary Ann Sheppard. Licensed towels for the USGA, PGA of America, PGA Tour and LPGA.

Handmade leather golf headcovers, belts and accessories, made in Nova Scotia since 2014.

Italian golf shoes co-founded in 2004 by Antje Elle and Baldovino Mattiazzo; since sold twice.

A cabinetmaker's hexagonal ash alignment sticks, laminated like a split-cane fly rod so they flex and return straight.

Amsterdam caps made in runs of 150: cotton twill, a real leather strap and a short brim, modelled on old racing-team caps.

Milled putters and grips, built in Carlsbad, California since 2016.

A Gold Coast label that only makes headwear: short-brim corduroy, gingham, plaid and pinstripe caps, sampled until the shape is right.

Women's golf apparel out of New York, alongside a curated capsule of genuinely vintage homeware sold one piece at a time.

A Chicago-born musician in Los Angeles who taught himself to screenprint and embroider; funny slogan hats, every one $39.

Golf apparel, shoes, gloves and accessories, designed in Los Angeles since 2011.

One-of-one headcovers cut from vintage jerseys and course towels, plus hardwood alignment sticks.

Putter grips only, built around the QUAD — a trapezoid that tucks the elbows in and takes the hands out of the stroke.

A UK golf and streetwear label started in 2024 by two friends: striped cotton polos, pleated shorts and track sets named for the last light.

Australian golf apparel and accessories with the volume turned up, from headcovers to insulated stubby holders.

Hickory alignment sticks finished by hand in the Hudson Valley, named for the founder's daughters; a numbered Sun Mountain edition in 2026.

Family-owned; cuts, stains and paints hickory alignment sticks to your colours and stripe design.

Sunday bags, stand bags and covers from Auckland, with a Japanese name chosen on purpose.

Resort-style camp collar polos, a single-button pullover and hats from $40. Better taste, less tradition.

Golf bags, shoe bags, coolers and duffels, cut and sewn in its own New Jersey factory a few miles from Midtown.

Golf socks knit from coffee grounds and recycled bottles, co-founded by Isabelle Shee.

Hand-knit wool headcovers since 1962. Nicklaus, Watson and Ryder Cup teams carried them.

Stainless steel pitch tools, including The Signet, which slides onto your finger like a signet ring.

Dermatologist-developed mineral SPF 30 for golfers who skip skincare, plus a Tremont-made golf capsule, UPF hats and tees.

Handmade headcovers and Sunday bags from an Orewa workshop: mallards, beach birds, silver ferns and a sense of humour.

Athletic and lifestyle apparel, footwear and accessories, headquartered in Vancouver since 1998.

Stockholm, 2019. Scandinavian-designed golf clothes built for cold, wet rounds, from a clubhouse HQ on Torsgatan.

A small Denver leather shop making golf's small things: scorecard holders, tee rings, hammered repair tools and a RossCo headcover.

Co-founded 2017 by Erica and Stephen Malbon. Started as an Instagram mood board.

The stand-up Mantra Collar polo, landscape-inspired seasonal collections and 1% of sales to conservation. New: the Sonoran Desert collection.

Hand-painted ball markers with a sense of humor, plus one-of-one headcovers sewn from old jerseys, out of St. Johns, Portland, since 2021.

Three friends in Melbourne making waffle and knit polos, pleated shorts with tee storage, and plush, corduroy and tartan headcovers.

Golf towels with a club brush sewn into the corner, from the $14.99 Range Rat to the tour-size Ultimate Caddy Towel.

Golf podcasts, video and merchandise, produced by a small team in Jacksonville, Florida.

Custom hickory alignment sticks, painted and laser-etched to order, with a Nantucket streak.

Ben Selby’s studio makes every cap to order in small batches, aged and distressed by hand, all at $50.

Formerly ORCA Golf. Founded by Deborah and Erica Bennett; bag supplier to the 2023 LPGA International Crown.

Small-batch hardwood goods from the Florida panhandle — the only black walnut alignment sticks in the category.

Streetwear, outerwear and accessories from Toronto, run as Drake's clothing label since 2011.

Insulated water bottles and drinkware, from Utah-based Trove Brands, launched in 2020.

Patterned-tab cabretta gloves from three friends who met at a muni, plus USA-made headcovers, caps and the REEF shoe collab.

Streetwear golf from England under the banner No Membership Required: camo quarter-zips, stripe polos, heavyweight graphic tees and cargos.

Spikeless golf footwear built on carbon plates and Clarino uppers — and a collaboration habit, five partner shoes in six weeks.

Golf and lifestyle apparel for men and women, out of Raleigh, North Carolina.

An Ohio machine shop cutting solid copper divot tools on CNC, with enamel-filled engraving that patinas with use.

COBRA PUMA GOLF's apparel and footwear arm — and the big brand most willing to take a swing at a collab.

A Hawaii golf brand from a music-and-art crew: DJ-culture tees, Know Your Roll covers and collabs with Sig Zane and Extra Butter.

Bob Parsons' clubmaker, and the Darkness iconography that runs across everything from irons to an eight-dollar coaster.

The camouflage licensor turning forty, now with golf collabs at PUMA and Sun Mountain.

The Manchester streetwear label George and Mike Heaton started in 2011 as a college screen-printing project; its faded caps with ’47 are the easy way in.

Performance polos out of UVA's Darden incubator, co-founded by Kristina Loftus.

Todd Watts spent three years getting a print to survive the moulding — art-series golf grips with alignment marks at both ends.

Long Island natives making golf clothes from the round: the Hudson brrr° polo, cashmere for fall and a Bunker Print of Bethpage Black.

Moulded micro-texture putter grips with a tour record to match — more than ten million dollars won, and a Travelers title.

Luxury golf footwear made in Italy and Portugal, founded by designer Alex Bartholomew.

Alpine sports house founded in Annecy in 1947; its XT-6 and Speedcross trail shoes are the ones that turn up on muni tee boxes.

A glove company that also turns Appalachian hickory into beeswax-sealed, bronze-capped alignment sticks.

Ash alignment sticks made to order in Scotland by a maker with an R&A-funded PhD in golf-ball design.

Solid copper ball markers, laser-engraved and finished by hand, led by a desert roadrunner in sunglasses.

Bold-print Cabretta gloves, towels and covers. Co-founder Christina Rogers verified via Companies House.

Golf streetwear started in late 2024 by a Dane and a Swede: wide nylon track suits, boxy reflective layers, tech pants and a yellow knitted balaclava.

Industrial rubber people who came to golf and changed the taper — the Ascension profile sits both hands at nearly the same diameter.

Invented the modern stand bag in 1986 and the folding push cart in 1999; still assembles its bags in Montana.

Performance polos named after people, quarter-zips and highland cow hats, inspired by the golf of Ireland and Scotland.

Heavyweight cotton golf streetwear with hand-drawn back prints and a dairy cow that turns up everywhere. Launched 2025.

American hickory alignment sticks wrapped by hand in waxed Irish linen thread — a first run out of West Virginia, 2026.

Machined brass and titanium divot tools balanced by hand, plus a magnetic ball-mark bag tag. Our top pick in Small Things, Big Impact.

California golf and lifestyle apparel, plus an eyewear line made from Italian acetate.

Tees, hats, socks and accessories sold in timed online drops.

White birch hardwood tees with a thicker shank, striped and boxed in fifties, like the “Redan.”

A design-led golf label that treats objects as seriously as garments — concrete paperweights, gallery installations, and the Reebok Classic Leather.

Wide double pleated trousers, pleated shorts, cable knits and old-school caps, after the way golf looked in the '80s and '90s.

A Hong Kong golf community started in 2023, with golf days, simulator nights and merch built on cha chaan tengs, minibuses and Temple Street.

Six pieces in navy, green and cream: linen trousers, a boxy tartan-collar polo, two hats and a leather headcover. Feel good for 18, look good for the 19th.

Precision-milled putters with interchangeable face inserts, each designed around a classic sports car, plus wheel-shaped markers and piston divot tools.

A Utah husband-and-wife brand making rodeo and camo A-frame golf hats with names like Long Iron Country, plus magnetic towels, a forever divot tool and bendy tees.

A brand-new golf label (saha is Turkish for field) with a vintage football-kit polo, joke-on-the-back tees, bamboo tees in a cigarette box and clean stretch basics.

A new San Francisco golf brand named for Sloat Boulevard: natural fibers only, with organic cotton fleece, merino polos and Ventile outerwear made in Portugal.

A small Canadian brand built around Trusty, a dog with a club in its mouth: leather and corduroy headcovers, rope hats and caddy towels, live since November 2024.

Started by Vancouver climbers in 1989 and named for the Archaeopteryx fossil: Gore-Tex shells, stretch softshell pants and technical fleece, designed and tested in the Coast Mountains.

A London outdoor label founded in 2021 by Matt Braun and Georgia Smith: unisex trail-to-town outerwear, active fleece and weatherproof pants.

A Japanese ski-wear maker founded in 1950 that runs The North Face in Japan and has made golf clothes since 1981; technical shells, layers and stretch pants.