Kingfisher treats a shirt like a design brief rather than a merchandise run, which follows from where it came from: Fiona Cohen spent years as an art director at PepsiCo specializing in animation and motion design before starting a golf label in Dallas.
The $40 Golfmobile Tee is where that lands. One navy illustration, screen-printed at Lewellyn’s in Old East Dallas, and nothing else on the shirt. The drawing is the considered part and the tee under it is built for frequent wear, which is the high-low blend the brand keeps getting right.
It is for the player who wants the graphic to be good rather than loud. The brand’s breakout was a city-wide search for the worst golfer in Dallas, which tells you the tone better than a lookbook would.
Kingfisher Golf comes out of Dallas by way of PepsiCo’s creative department. Founder Fiona Cohen spent years as an art director specializing in animation and motion design before launching a golf label that treats apparel like a design project — not a merchandise run. The tees are screen-printed at Lewellyn’s Print Shop in Old East Dallas. The polos carry the same stated principle as the rest of the range: affordability sits beside fashion and function on the brand’s own about page. Everything sits between $22 and $65.
The brand’s breakout moment was the “Worst Golfer in Dallas” contest — a city-wide search for the most entertainingly bad golfer, covered by D Magazine and backed by a cream heavyweight tee that became the brand’s fastest seller. The winner, Colin Perry, is now Kingfisher’s first sponsored athlete. It’s the kind of move that only works when a brand genuinely doesn’t take itself too seriously. Heading into the second half of summer, the lineup has grown into a legitimate collection: patterned performance polos, boxy streetwear-cut tees, and a deep hat wall that covers every style from camo trucker to unstructured dad cap. Nothing flashy, nothing over-engineered — just Dallas golf energy with a design eye behind it.
Revisited, August 2026: Kingfisher had a moment this spring — D Magazine covered the "Worst Golfer in Dallas" contest, which ended with Colin Perry crowned as the brand's first sponsored athlete (prize: lessons and general glory). Since our first post, the whole catalog was repriced — polos now $65, tees $40, caps $36 — and the range roughly doubled: the Kit, Mechanic, Navy Zipper, and Cream polos below are new, along with the Golfmobile and Athletics tees and a DAL cap wall that now runs eight colorways deep. Prices updated throughout.
Kingfisher didn’t start in a studio. It started at a kitchen counter in East Dallas, at the spot where Fiona usually sat with a sewing machine and a pile of thrift store fabric scraps.
She describes herself as a farm kid from Texas who landed a dream career in design and advertising — years spent bringing other people’s ideas to life. Eventually she wanted to build something of her own. The idea came from the overlap of two worlds: her background in design, and her brother’s love of golf. In her telling, she did what any designer would do — saw a pervasive design problem, and pursued a solution.
What she won’t claim is that she fixed anything. “We’re not here to tell you we ‘fixed golf polos,’” the brand’s about page reads. “We’re not posing as ‘streetwear’ or pretending a shirt will change your life.” The stated goal is narrower and more honest: clothing that works hard, wears well, and holds up on the course, at dinner after, and anywhere in between.
Kingfisher Golf is a Dallas-based indie golf clothing label that treats apparel like a design project. Tees are screen-printed at Lewellyn's Print Shop in Old East Dallas. The brand lists affordability beside fashion and function as one of its three stated principles — in its own words, you should never have to choose between buying a shirt and playing a round.
Fiona Cohen, a former PepsiCo art director specializing in animation and motion design. Her design background is why the brand's tees, polos, and hats look nothing like standard golf merch.
Screen-printed tees, patterned performance polos, boxy streetwear-cut tees, and a deep hat wall running from camo truckers to unstructured dad caps. Everything sits between $22 and $65.
A city-wide search for the most entertainingly bad golfer, covered by D Magazine. The winner, Colin Perry, became Kingfisher's first sponsored athlete — the kind of move that only works for a brand that doesn't take itself too seriously.
