When we first wrote up Merrill Golf, the piece opened with two words: No polos. That was true when we wrote it. It is not true now.
The Birds Stripe Polo sits at the top of their New Arrivals at $65 — short sleeve, three buttons, custom-dyed cotton jersey — and it is the least of what has changed. The catalogue we described as tight now runs to forty-odd pieces in stock at once: a $160 Palmer Cardigan in fuzzy fire-red mohair, a flannel-lined canvas work jacket in sky blue, pleated baggy trousers, thermal knits made in the USA. And the real departure — headcovers at $110 and putter covers at $120, handmade in Japan from quilted Japanese nylon, with Hinoki leather lids and POLARTEC fleece linings.
The thesis has not moved. Merrill still describes itself as “a design venture that aims to create timeless products through the lens of golf,” and the flying-duck mark still does most of the talking. The Golf Company Tee is still $55, still heavyweight, still screen printed front and back. The graphics are still how most people find the brand.
What is different is that you can now dress for the whole round in it, and cover your driver on the way to the car.
Merrill publishes almost nothing about itself. The Info page is two sentences and an email address; there is no founder bio, no origin story, no stated city. What the brand puts its name to instead is product, and a standing Collaborations page — six of them, which is a lot for a label this quiet.
That list reads as a map of the company Merrill keeps: artist tees screen printed with work by Finito, a headcover run with Northerns Golf, an MR1 golf bag with MNML GOLF, MG-01 grips with Gallery Golf Shop, a bottle with the Golf and Wine Club, and SG x MG. Most of the collaborative product has sold through, which is the usual fate of a small run, but the page stays up as an archive rather than a shop.
The manufacturing tells its own story. Fleece, thermals and the Finito tee are made in the USA at fourteen ounces and a hundred per cent cotton. The covers are handmade in Japan. Neither is the cheap route, and neither is the sort of thing a graphic-tee brand bothers with unless it intends to still be here in five years.
The duck, for the record, is a mallard. It has been on the hats since the beginning and it is on the $160 cardigan now, which is as good a summary of the last two years as anything we could write.
Photography courtesy of Merrill Golf
A golf brand that describes itself as “a design venture that aims to create timeless products through the lens of golf.” The range runs from screen-printed heavyweight tees to mohair cardigans, canvas work jackets and headcovers handmade in Japan, under a flying-mallard mark drawn from vintage Americana.
Golfers who also fish and hunt, and who want to wear the same thing after the round. The aesthetic reads closer to a tackle shop than a fairway.
Around forty pieces in stock at a time, from $25 to $160 — tees, hats and fleece alongside the Birds Stripe Polo at $65, the Palmer Cardigan at $160, Baggy Trousers at $125, and headcovers and putter covers at $110 and $120. Prices read September 2026.
Yes, now. The brand went years without one, and we noted its absence when we first covered it — but the Birds Stripe Polo is live at $65 in a custom-dyed cotton jersey, with the Heavy Knit and Rugby polos in the archive behind it.
