Merrill Golf calls itself a design venture through the lens of golf, and that's not marketing language — it's a literal description of how the brand operates. No polos. No moisture-wicking polyester. Instead: acid-washed tees, heavyweight hoodies, five-panel caps, and a flying-duck logo that channels vintage Americana more than any country club.
The Target Practice Tee ($60) and Golf Company Tee ($55) are the entry points — graphic-heavy, built on premium blanks, designed to be worn as much off the course as on it. The Birds Dad Hat ($50) and Target Practice Zip Hoodie ($150) round out a tight catalog that feels more tackle shop than fairway. Merrill is making golf apparel for people who fish, hunt, and happen to play golf — and it turns out that audience is bigger than anyone expected.
