Cloud & Wind makes one thing and has thought about it more than most brands think about a whole catalog. Grips are the only part of the club you actually touch, and they are the cheapest component to change — a fact the industry treats as a commodity and this brand treats as an opportunity.
Every grip carries a line of Chinese verse printed along the shaft, which is the detail that gives the game away: $18 a grip, and somebody still costed in the poetry.
It is for the tinkerer, and for anyone whose clubs are fine but feel anonymous. Fifteen-plus colorways at $18 each, or $50 for three — the least expensive way to change how a set feels in your hands.
Cloud & Wind Golf makes one thing — grips — and they make them differently. Every design draws from traditional Eastern aesthetics and Pacific Coast nature. The Blossom series pulls from floral motifs and Chinese poetry. The Cloud & Wave collection captures the mood of twilight rounds on the California coast. The Zen strips everything back to texture and tone. Each grip ships with a line of Chinese verse printed along the shaft — a detail most brands would never think to include.
The construction is straightforward: natural and synthetic rubber blend, Standard+ sizing with a gentle taper, 56–58 grams, rated for 60 rounds. At $18 a grip, they're priced below the big names but built with more intention than anything in the pro shop. Themed three-grip sets like Pacific Summer are $50; build-your-own sets of three and seven are $54 and $126. The new Pacific Summer collection just landed with three colorways inspired by June Gloom mornings and SoCal sunsets. This is a grip brand for golfers who care about what they touch 50+ times a round.
Photography courtesy of Cloud & Wind Golf
Cloud & Wind Golf is a grip brand that makes one thing and makes it differently. Every design draws from traditional Eastern aesthetics and Pacific Coast nature — floral Blossom motifs, twilight Cloud & Wave colorways, stripped-back Zen textures — with a line of Chinese verse printed along each shaft.
The construction is legitimate: a natural and synthetic rubber blend, Standard+ sizing with a gentle taper, 56–58 grams, rated for roughly 60 rounds. They're built with more intention than most pro-shop grips at a lower price than the big names.
$18 per grip. Build-your-own sets of three ($54) and seven ($126) cost the same as buying singles; the themed three-grip sets, like Pacific Summer, are $50 (prices checked October 12, 2026).
Directly from cloudandwindgolf.com. New collections drop seasonally — the Pacific Summer series is the latest, with colorways inspired by June Gloom mornings and SoCal sunsets.
In the brand's own words, 'We dig back into our heritage and look for inspiration.' Cloud & Wind Golf brings traditional Eastern design elements into the golf bag — inspired by nature, rooted in heritage, and crafted with passion. Rather than chase logos, the team builds grips around a feeling: capturing the beauty of the course so you can carry it in your hands.
The brand says the best part of golf is the privilege to immerse yourself in the nature on the course, so every colorway captures a specific moment. Cloud & Wave traces the Pacific horizon where the sky meets the ocean; The Blossom: After the Rain marks the moment the gray clears and the flower remains; The Zen Grip is built for the bunker as a reminder to find calm in precision — hit the shot, rake the sand, move on; Palace Wall relives blooming branches against red palace walls in early spring.
Every grip uses a natural and synthetic rubber blend for touch, performance, and durability, in Standard+ sizing — a slightly wider diameter with a gentle taper toward the lower hand for a soft, relaxed handle. They weigh roughly 56 to 60 grams depending on the design, are rated for about 60 rounds, and can be built up to mid-size by adding three wraps of tape.
