Random Golf Club is a community that happens to run a pro shop, and buying from it is closer to joining than to shopping. Erik Anders Lang and Evan Roosevelt started it in 2017 to change who golf is for; the first meetup was eleven strangers playing ten holes in Melbourne, and there are now 30,000 members across 140 chapters.
The RGC Sans Serif Dad Hat at $35 is the one you will actually see on a course, and it functions as a handshake.
It suits the player who travels and would rather not play alone. The range runs $20 to $249, and the events — the Mad Scramble Tour, the Classics — are the real product.
Erik Anders Lang’s first round of golf was December 12, 2011. He was almost 30, a photographer and music video director who’d worked with David LaChapelle and directed for Pharrell. He didn’t identify with what seemed to be a sport for conservative White guys. So in 2017, he and co-founder Evan Roosevelt created Random Golf Club — “The Global Community of Local Golfers” — and set out to change who golf is for.
The first meetup was Melbourne, 2018. Eleven strangers played ten holes and nobody wanted to leave. Now there are 30,000 active members across 140 worldwide chapters, a Mad Scramble Tour that sends 100 players down the same fairway in 40+ cities, Classics at bucket-list courses from Sweetens Cove to Cabot Citrus Farms, and international Majors in Japan, Iceland, Ireland, Scotland, and New Zealand. The randomness mechanic is the secret sauce — your ball determines who you stand near and talk to. It’s a bit like dressing a salad and mixing it all up.
The media arm is as big as the community. The EAL Show podcast runs every Monday — 350+ episodes, completely unedited, focused on why people golf, not how. RGC Films has 300,000+ YouTube subscribers and produces The Breaking Series, where RGC members play major championship courses from the pros’ tees. Adventures in Golf — Lang’s flagship — has run 8+ seasons traveling from Mumbai slums to Tokyo private clubs to Compton Municipal.
The pro shop is an extension of the community, not the point of it. The ECCO BIOM H5 collab shoe was born from an Adventures in Golf episode at Nuuk Golf Club in Greenland. The Blank Canvas Carry Bags in waxed canvas are anti-establishment by design. The City Golf collection is streetwear for golfers who grab pizza after a round. HQ is in East Austin. The Austin Mad Scramble hits Onion Creek on September 5. This is community-first golf, and the community is already 30,000 deep.
Photography courtesy of Random Golf Club
A global golf community founded in 2017 in Austin, Texas, describing itself as “The Global Community of Local Golfers.” It now has more than 30,000 active members across 140 chapters worldwide, along with an apparel line priced from $20 to $249.
Erik Anders Lang and Evan Roosevelt. Lang played his first round on December 12, 2011, aged almost 30. He was a photographer and music video director who had worked with David LaChapelle and directed for Pharrell, and he did not identify with what looked to him like a sport for conservative white men.
Randomness is the mechanic. Your ball determines who you stand near and talk to, which mixes groups that would never otherwise play together. The first meetup was in Melbourne in 2018, where eleven strangers played ten holes and nobody wanted to leave.
The Mad Scramble Tour sends 100 players down the same fairway in more than 40 cities. Classics are held at bucket-list courses including Sweetens Cove and Cabot Citrus Farms, and international Majors run in Japan, Iceland, Ireland, Scotland and New Zealand.
Random Golf Club’s podcast, released every Monday, with more than 350 episodes recorded completely unedited.
