Devereux is an apparel brand that happens to be famous for headcovers, and it is better to know that going in. Robert Brunner left the gas industry, spent a year at fashion school in Los Angeles and came back with a clothing line; the leather covers are the signature, not the business.
The Devco Twill Jacket at $138 is the piece that shows the training — cut closer to a work coat than a golf shell, and fine off the course.
It suits desert and shoulder-season golf, and the player who wants the round to be one part of the day rather than an outfit change. Twenty-six pieces run $18 to $248.
Robert Brunner studied geology at TCU, went to work in the gas industry, and hated it. He quit, spent a year at fashion school in Los Angeles, and came back with an idea for a golf line. He pitched his brother Will, who took on business operations. That was 2013.
They named it after their grandmother. Asked about it in the brand’s first year, Robert didn’t dress it up: “It’s my grandmother’s name. She turns 90 in March. We just named it after her, we wanted to keep it in the family. She still wears high heels to this day, she’s a neat old lady.”
The reason it exists is the same reason a lot of good brands exist, which is that the founder couldn’t find what he wanted. “It all came from when I played, thinking, ‘What can I wear?’” he said. “There’s Puma, which is all flashy. I went through my Puma phase. The problem is that there’s nothing that was fun on the course and off the course. Nothing for a night out.” In 2013 that was a real gap. Golf shirts were boxy, mass produced, and cut for nobody.
What’s striking about going back to that interview is how little the technical brief has moved. Robert named three details then that Devereux is still building around now: a slightly smaller spread collar that stays out of the way through the swing, a placket thinned down so it lies flat, and a fit shaped around how men are actually built. Add a smaller chest pocket and you have described the Homestead and the Phoenician, twelve years later.
The part that did change is the artwork. Devereux rebranded in 2021 toward a younger golfer, and somewhere in there it stopped being a contemporary-fit polo company and became a Southwestern graphics house that also makes polos. The current run is eagles, sunbursts, scorpions, motorcycles, pin-up girls, Our Lady of Guadalupe, and an invented club called the Pioneer Country Club rendered as a neon sign. It’s tattoo flash and old highway signage, and it is doing something nobody else in golf is doing.
The headcovers are where that lands hardest. They’re leather, they’re $54, and the embroidery is dense enough to survive a macro shot. That is a real test, and most embroidered golf product fails it. If you only ever buy one Devereux thing, buy a cover.
Below is everything new since we first wrote about them: outerwear, polos, shorts, headcovers, hats, tees and accessories. One thing to flag: Devereux doesn’t currently make pants or joggers. Shorts are the only bottoms in the line.
Photography courtesy of Devereux Golf
Where Devereux gets least loud and most useful. The jackets are cut closer to a work coat than a golf shell, and most of them read fine off the course.
Six shapes, and the ones with a point of view are better than the ones without. Robert Brunner has been naming the same three details since 2013: a smaller spread collar that stays out of the way, a thinned placket, and a fit built for how men are actually shaped.
No pants or joggers in the current run. Shorts are the only bottoms Devereux makes, and two of them earn a spot in the bag.
This is where Devereux separates from every other golf brand. The covers are leather, the artwork is tattoo flash and old sign painting, and the embroidery is dense enough that it holds up in a macro shot.
Devereux is a golf apparel brand founded in 2013 by brothers Robert and Will Brunner. It is based in Scottsdale, Arizona, with Will and the warehouse in Fort Worth, Texas. The aesthetic is rooted in the American Southwest — tattoo flash, old sign painting, desert iconography — applied to polos, graphic tees, headwear and leather headcovers.
Robert and Will Brunner. Robert studied geology at TCU and went to work in the gas industry before deciding he hated it. He spent a year at fashion school in Los Angeles, then came up with the idea for a contemporary men's golf line. As he put it in a 2014 interview, "Things took off a lot faster than I expected." He pitched it to his brother Will, who runs business operations.
It is the Brunner brothers' grandmother's name. Robert explained it in 2014: "It's my grandmother's name. She turns 90 in March. We just named it after her, we wanted to keep it in the family. She still wears high heels to this day, she's a neat old lady."
Because Robert couldn't find anything he wanted to wear. "It all came from when I played, thinking, 'What can I wear?'" he said. "There's Puma, which is all flashy. I went through my Puma phase. The problem is that there's nothing that was fun on the course and off the course. Nothing for a night out." The fix was a slimmer, more tailored cut at a time when most golf shirts were boxy and mass produced.
Robert has named the same three details since the brand's first year: a slightly smaller spread collar that stays out of the way through the swing, a thinned-out placket, and a fit built around the male build rather than a boxy default. There is usually a smaller chest pocket too. Those details have survived a decade and a rebrand.
Leather club covers with dense raised embroidery, and the thing the brand is best known for. Recurring motifs include the Skull Caddie, pin-up figures, motorcycles, eagles and invented club crests like the Pioneer Country Club. They run $54 for drivers, fairways, hybrids and putters.
Yes. The brand released a capsule with Michelob ULTRA in 2023, and has an ongoing line with Mount Gay Rum that includes a Sunday bag, towels and tees. Devereux also rebranded in 2021 to target a younger and more diverse golfer as the sport's demographics shifted.
Graphic tees run $38 to $44, headwear is $38, headcovers are $54, polos land between $74 and $88, layering pieces run $74 to $128, and jackets go from $88 to $154. The Mount Gay Sunday Bag at $248 is the most expensive item they sell.
The brand sells direct through devereuxgolf.com and is stocked in pro shops and golf retailers. Robert and the company are based in Scottsdale, Arizona; his brother Will and the warehouse operate out of Fort Worth, Texas.
