Metalwood is art-directed first and merchandised second, and Cole Young has never pretended otherwise. The design language runs on medieval heraldry and industrial signage, which sounds like a stretch until you see it lined up — it is the most internally consistent visual identity in independent golf.
The Tri-Metal Tee at $54 is the entry point; the Mechanic Jacket at $278 is the argument.
It is for the player who cares what the clothes look like on a hanger, not only at address. The adidas partnership and a La Brea Avenue store are the receipts that the point of view is travelling. Thirty-six pieces run $16 to $278.
Metalwood Studio is what happens when skate graphics and indie brand culture crash into golf — and nobody apologizes for it. Based on medieval heraldry and industrial signage, the design language is unlike anything else in the space. The Tri-Metal Tee at $54 is the entry point. The Bomber Jacket at $228 and Mechanic Jacket at $278 are the statement pieces.
The Medieval Terry Polo, the World Class Zip Polo, the Madras Explorer Shirt — every piece looks like it was designed by someone who cares more about art direction than sell-through. That's the whole point, and it's working.
And the collab résumé is unmatched for a brand this size. Before adidas came calling, Metalwood had already put its name on a FootJoy golf sneaker, a KEEN footwear capsule, a Maxfli collection that leaned all the way into the golden-era nostalgia, a Garrett Leight eyewear collab, an exclusive capsule with American Express and Hypebeast, and — most recently — the Oakley Pro M Frame, the '90s tour staple reissued through Metalwood's lens in a friends-and-family run that had collectors refreshing their feeds. Almost none of it can be bought today, which is exactly the point.
Revisited, August 2026: the story got bigger. Founder Cole Young — Carlsbad kid, D1 golfer at Loyola Marymount, four years inside Malbon Golf before betting on himself — turned an Instagram moodboard of '90s golfers in pleated pants into a La Brea Avenue studio with a global cult following. 2026 is the adidas year: the MC70 golf shoe with deco-stitching pulled from 1970s football boots, and a Predator Sala sneaker rebuilt in shaggy suede that had a line down the block in January. Below: the current collection's best, the new-era collab pieces, and Metalwood in the wild — from the LA store to a Paris party with Oakley.
Beyond the current adidas partnership, Metalwood Studio has collaborated with FootJoy on a golf sneaker, KEEN on a footwear capsule, Maxfli on a golden-era collection, Garrett Leight on eyewear, American Express and Hypebeast on an exclusive capsule, and Oakley on a 2025 Pro M Frame reissue. Nearly all collaboration pieces sold out.
Metalwood Studio is a Los Angeles golf and lifestyle brand built as an ode to golf in the 1990s and early 2000s — the era when persimmon gave way to metal woods, sleeves ran to the elbow, and pleats were everywhere. Founder Cole Young calls the lane it occupies 'a subculture of a subculture of a subculture': high-end yet unassuming, vintage yet never been done, rooted in golf yet often about everything around it.
Cole Young — a Carlsbad, California native who learned the game on sawed-off Ben Hogan Redlines his grandfather cut down for him, played Division 1 golf at Loyola Marymount, and spent nearly four years in wholesaling and marketing at Malbon Golf. Metalwood started as an Instagram moodboard of '90s golfers in baggy pleated pants while Young was still at Malbon; it grew through the pandemic and he went fully independent, with a studio and store on La Brea Avenue in Los Angeles by early 2022.
A metalwood is the club that ended the persimmon era — the steel-headed driver and fairway woods that took over golf in the late '80s and '90s. Naming the brand after that transition is the whole thesis: the gear, graphics, and attitude of golf's most underrated design decade.
For 2026, Metalwood and adidas linked for a golf-and-soccer partnership first teased during Paris Fashion Week. The range includes the adidas x Metalwood MC70 golf shoe ($200) with deco-stitched leather inspired by 1970s football boots, plus a polo, windbreaker, pant, hat, and glove — and a Metalwood x adidas Skateboarding Predator Sala sneaker ($150) in shaggy suede that launched at the LA store in January 2026.
Young resists the label. He has said streetwear was ruined by 'sneakerheadism' — buying scarce things and calling it a personality. Metalwood's counterweight is self-deprecation: product descriptions and captions that make fun of the brand itself. The site's own meta description reads 'tHiS uSeD tO bE a gOLf bRaNd :/'. Anti-pretentious is the identity.
adidas (golf and skateboarding), Garrett Leight, the BMW Championship, Jones Golf Bags, Skratch TV, and Imperial headwear, among others. The brand also stages events beyond product — including a group photo show at the La Brea store and a Metalwood & Oakley night in Paris.
