The most telling thing about Casualist is what Elie Reboul refused to throw away. He renamed the brand from Casual Pro in 2023 because the name needed to grow up — and then kept selling the old snapback, which is still the best-seller with the previous name stitched across the front.
The Weekend Pique Polo at £95 is where the grown-up version shows: made in Portugal, cut closer than an American golf polo, plain enough to wear somewhere that is not a golf course.
This is for the player who wants a European cut and does not need the shirt to announce the sport. The range opens at £38 for the hat that started it.
The best-selling item Casualist makes has the wrong name on it. The Casual Pro Snapback is the oldest thing in the catalogue, it restocked this month, and stitched across the front is CASUAL PRO, SINCE 2023, LEISURE APPAREL, MELB – LDN – LA. That was the brand before this one.
Elie Reboul renamed it. His explanation, on the about page, is two sentences long: the spirit was right, but the name needed to grow up a little. Casualist is the version with sharper details and a clearer point of view. What he did not do is retire the old hat, and the archive section still sells a navy coach jacket with CASUAL PRO in block type across the back.
The brand is West London. It says so on the Two Tone Course Cap, under the words Leisure Goods. Everything is designed there and most of it is made in Portugal, with fabric chosen for how it feels after eighteen holes rather than how it reads on a screen. The test they apply to anything before making it is whether they would wear it properly and repeatedly, not once and not for the photos.
Seventeen products. Polos with collars soft enough to pack, tees that carry the jokes, a cardigan vest meant sincerely for a drizzly Tuesday, pleated trousers cut closer to trousers than to golf pants. And, at the bottom of the catalogue, a £12,000 electric golf cart in cream with a striped canopy.
Photography courtesy of Casualist
Elie Reboul. The about page on their site is signed simply “Elie, Founder.”
No. It started as Casual Pro. In the brand's words: “The spirit was right, but the name needed to grow up a little.” The original Casual Pro snapback is still sold, still the best seller, and still carries the old logo.
West London. Their Two Tone Course Cap has “Casualist Leisure Goods West London” embroidered on the front, and the Casual Pro snapback reads MELB – LDN – LA.
Designed in London, and most pieces are made in Portugal. Their stated reason for the fabrics they choose is how they feel after a full round rather than how they photograph.
British pounds. Prices on this page are the GBP figures from their own store, not converted.
Seventeen products: polos, mockneck and heavyweight tees, a sweatshirt, a cardigan vest, a ripstop jacket, pleated trousers, four caps, a ball marker, and an electric golf cart.
It is listed on their store at £12,000 with a soft cream finish, striped canopy and electric drive, and the listing asks you to enquire for full specifications and delivery. It is currently sold out.
The ball marker at £15, followed by the Casual Pro snapback at £38 and the caps at £45.
