The 30th anniversary capsule pays tribute to Jesper Parnevik's 1998 Open look. Pink trousers, black sweater, iconic snapback — all reimagined in polos, striped knitwear, pleated pants, and tailored shorts. Hovland and Norgaard will wear it at Shinnecock, which is either product placement or a love letter depending on your tolerance for nostalgia.
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[Quote]
"Sometimes thinking too much can destroy your momentum."
TW
— Tom Watson
8× Major Champion
[News]
Austin's oldest public course — open since 1924, desegregated since 1950 — is getting a full Coore & Crenshaw restoration. New clubhouse. Teaching center. Trails to Town Lake. And the architects are doing it for free.
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Estate Headcover — The flagship. Handcrafted in Portugal from deadstock fabrics rescued from wool factories in the Serra da Estrela mountains. Fleece-lined interior, leather detailing. Every headcover is slightly different because the fabric isn't mass-produced — what you get is what's left from the loom. $85.
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Water When Dry is built on a garden metaphor — what you water will grow — and the whole brand runs through it. The colorways are named River, Dusk, Leaf, Soil, Blackberry. The membership program is called the Garden Club. The homepage says 'Welcome to the Garden.' It should be annoying but it's not, because the clothes are actually good and the tone never tips into self-help territory.
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[News]
Augusta National opened the 2027 Masters ticket application today. The window runs June 1–20 at masters.com. Roughly two million people will apply. Roughly 0.55% of them will get in. The rest will refresh their email for three months and then quietly buy a practice round badge from a guy named Todd.
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Sentinel Golf — Basecamp Water Bottle. Ultralight titanium, single-wall construction, clip-top cap with silicon food-grade seal. 600ml. Sentinel makes everything by hand with an obsessive attention to craft — their headcovers are legendary, and their bottles carry the same DNA. $68, and currently sold out.
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[Quote]
"I get to play golf for a living. What more can you ask for — getting paid for doing what you love."
TW
— Tiger Woods
15× Major Champion
Sour Duck Market — The Peeler Farms Wagyu double smash burger from Odd Duck's bakery-cafe sibling. Two wagyu smash patties with crispy edges, American and pimento cheese, pickles, and secret sauce on the best challah bun in East Austin. $14 for arguably the best smash burger in the city. MLK Boulevard.
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[Drops & Brands]
Mid-crown rope cap with a retro fit that splits the difference between dad hat and structured cap. Art-driven graphics from Tony Knapton's Wisconsin studio. Radry is a never-ending art project disguised as a golf brand, and this hat is the business card.
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[Drops & Brands]
Paisley print drawn from engraved detailing on vintage Gentleman Jack bottles. Seawool fabric made from recycled oyster shells and plastic bottles. UV 50+ protection, 4-way stretch, and the kind of odor control that means you won't offend anyone on the back nine.
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[Drops & Brands]
Short sleeve windshirt with a partial center zip and high collar. Lightweight nylon-spandex construction built for transitional conditions when the marine layer burns off mid-round. Comes in Chive, Surf Spray, and Cream — three colorways that all say Caribbean without saying the word Caribbean.
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[Quote]
"You can make a lot of money in this game. Just ask my ex-wives. Both of them are so rich that neither of their husbands work."
LT
— Lee Trevino
6× Major Champion
Eastside Golf — Core Fleece Swingman Hoodie. Premium cotton with the iconic Swingman embroidery on the chest and script logo on the sleeve. Olajuwon Walker and Earl Cooper built Eastside to bring streetwear energy to the course. This hoodie is the entry point. ~$88.
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Swing mechanics, mental game, short game, putting psychology — the seven books that keep showing up on every serious golfer's shelf. No fluff, no swing-tip-of-the-week. These are the ones that actually change how you play.
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L.A.B. Golf's LINK.2.1 is a traditional blade that wants to stay square. Built from 303 stainless steel with a deep fly mill face, black PVD finish, and Lie Angle Balance that works regardless of length, lie angle, or grip. Heel-shafted like a normal blade, balanced like nothing else on the market. $599 with 3-4 week lead time.
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[Quote]
"The most important shot in golf is the next one."
BH
— Ben Hogan
American, 9x Major Champion, 1912–1997
On-site food is just a vending machine — no kitchen, no menu, no one cooking anything. But Jo's Coffee is right around the corner with solid coffee and snacks before your round. Post-round grub is where Hancock wins: there's a great wing spot nearby and Otherside Deli, one of the best sandwich shops in Austin, is a quick five-minute drive. The course itself has zero food game, but the neighborhood picks up the slack.
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Merrill Golf calls itself "a design venture that aims to create timeless products through the lens of golf." No polos. No moisture-wicking polyester. Instead: acid-washed tees, heavyweight hoodies, five-panel caps, and dad hats that feel more tackle shop than country club. The flying-duck logo tells you everything about the vibe — vintage Americana, outdoors-first, golf as a backdrop for the lifestyle they're actually selling.
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The 2026 Trouper is Jones's most refined stand bag yet — redesigned reinforced stand, ergonomic zippers, and that signature silhouette in Dark Green. 5-way top with full-length dividers, magnetic rangefinder pocket, and a cart strap passthrough that actually works. $315.
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The statement piece. Full plaid patchwork in a relaxed windbreaker cut — loud enough for the first tee, light enough for post-round drinks. 100% nylon, multicolor. At $288 you're paying for the design, and it's worth every cent.
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[Quote]
"Golf tips are like aspirin: one may do you good, but if you swallow the whole bottle you'll be lucky to survive."
HP
— Harvey Penick
Austin's Own
The 1733 Shoe Bag in Saltex Charcoal — triple-layer Japanese nylon, salt-bath heat-treated for that dense, organic texture. 8L capacity, made in Chicago by 1733. The Saltex material is the story here: rigid out of the box, softens with humidity, snaps back when it dries. DWR coated. At $138 for a shoe bag you're paying for the process, and it shows.
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The All The Gear Sweatshirt — dusty tan, script "Casualist" embroidered across the chest, heavyweight crew. This is the after-round layer. The color palette is very on-brand: muted, earthy, the kind of tone that looks good against any course backdrop. Simple piece, well executed.
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[Drops & Brands]
Walker Golf Things — The Full Lot
Australian brand Walker Golf Things builds everything around the kookaburra and a deep forest green palette. The Jersey Knit Sweater is varsity-meets-links — textured knit, white sleeve stripes, script Walker logo across the chest. The kind of sweater that looks as good walking 18 as it does at the pub after.