Ashworth is the brand that made golf clothes California-casual, and after twenty-odd years of being passed around it is back in the hands of people who care about it. John Ashworth co-founded the company in 1987 as a relaxed alternative to the polyester that golf wore then: a roomier cotton polo, a walking-golfer logo called the Golfman, and Fred Couples wearing it. It was everywhere in the ’90s.
Then it drifted. John Ashworth stepped down in 1997 and later started Linksoul. TaylorMade-adidas bought the brand in 2008, it went to the investment firm KPS with TaylorMade in 2016, and it now belongs to Hong Kong’s YGM Group. The US relaunch came for 2023 under president Eddie Fadel, who worked at Ashworth in its early years, with Couples back on staff alongside Tom Hoge. In December 2024 John Ashworth returned as creative director.
Nothing here is radical, and that is the point. There are no loud prints chasing the streetwear crowd, no reinvented silhouettes and no hype drops. The relaunch takes Ashworth’s own back catalogue — the roomy polo, the Golfman, the stripes — and remakes it in better fabric: CT Tech cotton blends, AG Tech knits, fully fashioned wool and cord for fall. The Starburst polo is about as wild as it gets. It is for the golfer who wants classic clothes that still work in the heat.
On quality, the one independent review of the relaunched range we found, from December 2024, is positive: sizing true to label, polos cut an inch longer in the back so they stay tucked, and soft, slick fabrics, with one striped polo rougher than the rest. Customer reviews are still thin. Prices were read on Ashworth’s own store on 3 October 2026.
Since 1987Ashworth's own photos.
Seven picks · $45–$225The polo is the whole story. Ashworth built the brand on a roomier cotton polo in 1987, and the relaunch starts with the O.G., a modern version of the original. The rest run from tech stripes to a wool knit.
Honor the walk
Nine picks · $110–$265Most of these landed between 17 and 21 September: fully fashioned wool, a jacquard quarter-zip, stretch soft shells and Supima cotton hoodies, with the Golfman on nearly all of it.
Four picks · $45–$135Cord was the theme of the fall drop: a cord pant and two cord caps, plus the classic golf pant.
Two picks · $145–$195Ashworth sells ten belts, more than most apparel brands carry. These are the two we would wear.
Rooted in the game
Five picks · $60–$345A stand bag from the Ashworth x Jones line, the Heritage set in Kodiak brown, and a shag bag that doubles as a cooler.
Four picks · $180–$200Ashworth's shoe line runs on PMX foam, and the X 002 F is made with Payntr, golf's busiest collaborator.
YGM Group, a Hong Kong company. TaylorMade-adidas bought Ashworth in 2008, it moved to KPS with TaylorMade in 2016, and YGM now owns it and licenses it in the US, UK and South Korea.
Yes. The founder, who started the company in 1987 and stepped down in 1997, returned as creative director in December 2024.
Ashworth's logo, a walking golfer carrying his bag. It is on most of the current range, from polos and hoodies to the belt buckle.
From $89 to $225 at full price on Ashworth's own store on 3 October 2026. The O.G. Polo, a modern version of the original, is $98.
The one independent review of the relaunched range we found, from December 2024, found the sizing true to label, the polos cut an inch longer in the back to stay tucked, and the fabrics soft, with one striped polo rougher than the rest. Customer reviews are still sparse.
Yes. It sells spiked and spikeless shoes from $180 to $200, including the X 002 F made with Payntr, and bags including the Trouper stand bag from the Ashworth x Jones line.
