A towel is the cheapest thing hanging off a bag, which is why eighteen brands treat that rectangle of terry cotton as the place to put a whole idea. The category reads better up close than it does from the cart path.
The best of them do something a towel has no obligation to do. Agronomy Workshop prints theirs to look like a crumpled paper bag. Seamus had Pendleton weave the Wyeth Trail as a jacquard rather than printing a picture of one. Mogshade and Parmore put blackletter type on cream and shot it against a wall covered in graffiti.
Prices run $29 to $58, with four brands charging in kronor, pounds and Australian dollars instead. Matchstick holds the bottom of that range and Malbon the top. Several of these are sold out, which counts for less on a towel than it would on a shoe, because they are repeat items and the brands restock them.
Eighteen towels from eighteen different brands. Every brand is one The Grassy Issue already follows and has covered or is tracking.
Six of the eighteen were sold out at the time of writing: Mogshade × Parmore, Birds of Condor, Radry Golf, Sugarloaf Social Club, Bluegrass Fairway and Left of Field. All six are repeat items their brands have restocked before.
The Matchstick Golf Roosevelt Pattern towel at $29, followed by Dormie Workshop's Paisley Towel at $30.
Malbon Golf's Ironworks Caddy Towel at $58. Local Rule's LCLRL towel is 399 SEK, roughly $42 before shipping from Sweden.
Four. Local Rule prices in Swedish kronor, Mogshade × Parmore and Sounder in British pounds, and Left of Field in Australian dollars. Convert before you check out.
Some brands repeat, the products do not. Malbon, Jones, Walker Golf, Devereux, Birds of Condor, Sugarloaf Social Club and Seamus all appeared in earlier volumes with different towels.
Yes. It is a collaboration, and the Wyeth Trail jacquard is woven by Pendleton rather than printed to imitate it.
