Without irony, Enron has a good golf collection. The Pro E1 line that launched in July has a cream-and-green five-panel, a UPF polo, a heavyweight quarter zip and a driver cover in the logo’s red, green and blue, and it is shot and cut like a real golf brand’s. That is the joke, and it works because nobody in the clothes is winking.
The reason to pick up a hat is the logo. The tilted E is one of the best corporate marks ever drawn, and on a $40 cap it reads as a pro-shop hat until someone gets close enough to read it. Then you have a conversation.
The reason not to is below, in the case for and against. Start with the Pro E1 Hat at $40. Prices were read from enron.com on 29 September 2026, in US dollars.
The original Enron was a Houston energy company that became one of the largest in America and collapsed in December 2001, after years of accounting fraud hid billions in debt. The Associated Press counts more than 5,000 jobs lost, more than $2 billion in employee pensions wiped out and $60 billion in stock rendered worthless. Executives went to prison.
The Enron selling golf hats is something else. In 2020 a small Arkansas company co-founded by Connor Gaydos, one of the people behind the satirical Birds Aren’t Real, bought the Enron trademark for $275. It relaunched on 2 December 2024, the anniversary of the bankruptcy, with the line “We’re back. Can we talk?” Its own terms of use call the site parody and performance art. Since then it has sold a joke home nuclear reactor called the Enron Egg, filed a real application to sell electricity in Texas, and launched a crypto token that lost most of its value within a day.
Photography · Enron’s ownThe campaign is shot like a real golf brand’s, which is exactly the point.
Six hats · $32–$40Three are from the Pro E1 golf line, and three carry the brand’s older jokes.
Six pieces · $20–$88These are the golf clothes and gear that launched in July, plus the vest that arrived last week.
This is a fair question to ask about a brand built on a real fraud, so here are both sides.
Our line: the Pro E1 Hat, the green polo and the driver cover work as golf gear first and a joke second, and they are the ones we would buy. The slogan hats are for people who want to explain the joke, and who know who is in their group.
The name belongs to a new company run by Connor Gaydos, one of the creators of Birds Aren't Real, which bought the Enron trademark in 2020. Its own terms of use describe the site as parody and performance art, but it sells real merchandise, and it filed a real application to sell electricity in Texas in January 2025.
The Houston energy company filed for bankruptcy on 2 December 2001 after years of accounting fraud. The Associated Press reports that the collapse put more than 5,000 people out of work and wiped out more than $2 billion in employee pensions.
Pro E1 is Enron's golf line, launched in July 2026: hats, a polo, a quarter zip, a tee, a driver cover, golf balls and wooden tees, priced from $15 to $68.
The Pro E1 Hat, Performance Hat, Boonie and Enron Was Right Snapback are $40. The Dad Hat and the 2000 Shareholder Snapback are $32.
Connor Gaydos is the CEO. The trademark is owned by The College Company, an Arkansas company he co-founded, which bought it for $275 in May 2020.
