Howie Benson is a one-collection brand, and it is a good collection. The idea fits on a hang tag: take the resort shirt, the camp-collar knit you would wear to dinner on vacation, and make it work for eighteen holes. The Resort Camp Collar Polo does exactly that. The collar lies flat, the fit is relaxed without being sloppy, and there is nothing on it that says golf until you are standing on a tee. That is the whole pitch, and the brand puts it in four words: better taste, less tradition.
What we like is how small and specific it is. Seven designs, sixteen pieces in stock, nothing over $118. There is a pullover with a single button instead of a zip, a crew in a double-layer textured knit, and hats from $40. The product pages read like they were written by people who actually wear the clothes: the model “loves a steakhouse Old Fashioned,” another “swears he doesn’t have a Boston accent.” For an Austin golfer, the brunette Resort polo and the brown pullover are a fall kit you can wear to the course and straight to dinner on South Congress.
Howie Benson started in 2025 and lists New York, Boston and San Diego as home. It does not name a founder; the brand speaks as “we” throughout, and says it was started “because we couldn’t find what we were looking for.” Its first collection, Vol. 1: Statement for spring and summer 2026, went live in February. Orders ship the next business day, exchanges are free, and the brand’s own site shows 196 reviews, with every piece rated 4.9 or higher. Badlands in Atlantic Highlands, New Jersey carries the polos and layers. All 16 pieces below were in stock on howiebenson.com on October 10, 2026.
Photography · Howie Benson’s ownFrom the Vol. 1 campaign: desert courses, palms and mountains.
Five picks · $98–$108Two polos, both with a flat camp collar and a relaxed fit: the Resort in a textured cotton-blend knit and the lighter Ottoman in a ribbed cotton-nylon. They are the brand’s best sellers, with 45 and 31 reviews.
Four picks · $118A single-button pullover in place of the usual quarter-zip, and a double-layer textured crew. Both go over the polos above, and both are built to wear with jeans just as easily.
Seven picks · $40–$50Three styles: a technical patch hat, a cotton two-tone snapback and a washed dad cap. Add any hat to a polo or layer and the brand takes $15 off.
The brand lists New York, Boston and San Diego. It started in 2025 and released its first collection, Vol. 1: Statement, in February 2026.
The brand does not name a founder on its site. It speaks as "we" and says it was started because the people behind it couldn't find the golf clothes they were looking for.
Howie Benson's best seller: a golf polo with the relaxed fit and flat camp collar of a resort shirt, in a textured 69% cotton, 31% polyester knit. It was $108 on October 10, 2026 and runs slightly large.
On October 10, 2026, dad caps were $40, two-tone five-panels $45, patch hats $50, the Ottoman polo $98, the Resort polo $108, and the Single Button Pullover and Textured Crew $118. Shipping is free over $150, and adding a hat to a top saves $15.
On howiebenson.com, which ships the next business day, and at Badlands in Atlantic Highlands, New Jersey, which stocks the polos and layers.
