SLOAT is named for Sloat Boulevard, which runs west through San Francisco, past some of the city’s best golf courses, until it hits Ocean Beach. The brand went live on August 28 with a party at Golden Gate Park Golf Course, and it already looks like it belongs out there: fog, cypress, cold mornings and a palette the founders say came straight from the sand, dunes, ocean and sky at Ocean Beach.
The founders aren’t golf-industry people, and that’s the point. Dan Fibiger spent nearly 20 years on the sustainability and human-rights side of the apparel business, most recently leading sustainability at Gap Inc. Teague Moriarty is a chef and an owner of Sons & Daughters and Kiln, both two-Michelin-star restaurants in San Francisco. Both surf, and both play the city’s public courses. Their opening letter says they have “no interest in using sustainability as decoration,” and the catalog backs it up.
Natural fibers only. In a sport built on polyester, SLOAT makes everything from GOTS organic cotton, RWS merino and organic Ventile. Three family-run factories in Portugal sew the clothes, and the hats come from Winner Caps in Queens. The Ventile is the standout: a cotton developed for RAF pilots that closes up in the rain and still breathes, made here with a lifetime repair guarantee.
They tell you the trade-offs. Their FAQ says cotton won’t wick like a synthetic polo and that Ventile is water-resistant, not waterproof. We like a brand that tells you what its clothes won’t do. If you play hot, humid golf, start with the merino polo.
It isn’t cheap. $155 for a cotton polo, $225 for the quarter zip and $595 for the Ventile jacket puts SLOAT at the top end of independent golf. It’s 16 pieces, men’s only, sold only on sloat.cc, and the brand is eight weeks old, so there isn’t much wear-test feedback yet. The way in is a $65 hat or the $85 tee. The piece we’d buy is the Ventile Wind Shirt.
Three pieces · $295–$595Organic Ventile woven in Switzerland, sewn in Portugal, and covered by a lifetime guarantee: if something goes wrong, SLOAT will repair it where it can.
In the OuterlandsSLOAT’s own photos from San Francisco’s western courses.
Three pieces · $215–$245Heavyweight 480gsm organic cotton fleece, made in Portugal.
Three pieces · $85–$215Merino or organic cotton jersey. No polyester anywhere.
Launch weekSLOAT went live on August 28 with a party at Golden Gate Park Golf Course.
Five pieces · $145–$195Two weights of organic cotton and a fine-wale cord, all made in Portugal.
Two hats · $65 eachMade in the USA by Winner Caps in Ridgewood, Queens.
From SLOAT’s feed · nine photosHalf Moon Bay, the Presidio, Golden Gate Park and the coast in between, with SLOAT’s captions where they wrote them.
Dan Fibiger, formerly VP of Global Sustainability at Gap Inc., and Teague Moriarty, a chef and owner of the San Francisco restaurants Sons & Daughters and Kiln. They launched SLOAT in San Francisco on August 28, 2026.
Sloat Boulevard in San Francisco, which runs west past several of the city's golf courses to the southern end of Ocean Beach.
The clothes are sewn in Portugal by three family-run factories, and the hats are made in Ridgewood, Queens by Winner Caps. The founders say work in Japan is being developed.
A densely woven cotton developed in Britain during the Second World War for Royal Air Force pilots. The fibers swell when wet, so it resists wind and rain while staying breathable. SLOAT notes it is water-resistant, not fully waterproof.
