SLICE TOWN makes golf clothes for people who came to the game through simulators and late-night range sessions rather than a country club. A Dane and a Swede started it at the end of 2024, the company is registered in Sweden, and the clothes are designed in Copenhagen. The first collection came out in 2025. The brand’s line on its own About page is: “Our purpose is to challenge tradition, and make it possible for golfers to wear whatever they want on the course.”
That means nylon track suits, boxy short-sleeve windbreakers, wide wool trousers, tech pants and a lot of reflective logos. The range is small and the jokes are good: there is a divot tool that opens like a butterfly knife and a yellow knitted balaclava sold “for when your game’s so bad, you need full anonymity.” In Austin heat, the light nylon and short sleeves make more sense than most Scandinavian golf clothes.
SLICE TOWN puts as much into events as product. It has run a late-night simulator tournament in Copenhagen with a DJ, a bar, a pop-up shop and a free bleach and haircut station, thrown an after-party for the Östersjö Open at its outpost in Svängsta in southern Sweden, and set up at pop-ups in Paris and Lisbon. In shops, it is stocked at GOLV. in Zürich and The Agora in Bangkok.
Everything is made in small batches, and the brand says plainly that sold-out pieces are not guaranteed to come back. Prices are in Swedish kronor; the dollar figures here are the store’s own US prices. Start with the slate track jacket at 1,750 kr (~$190), or the charcoal tech pants at 900 kr (~$98) if your size is still there. Prices and stock were read on slice-town.com on 6 October 2026.
Four picks · ~$160–$190The track suit is the centre of the range: light 135gsm nylon, a wide cut, piping down the arms and legs, and a golf ball printed across the back of the jacket. It comes in cobalt with white piping or slate with yellow. Wear the set to the range, or split it and wear the jacket over a tee.
Photography · SLICE TOWN’s ownSLICE TOWN takes its photos in the city as much as on the course.
Four picks · ~$65–$135Everything here is cut short and boxy. The short-sleeve windbreaker and the cotton satin button-down both have reflective logos, the brown polo is a wool blend that matches the pleated pants, and the cobalt long-sleeve goes under all of them.
Four picks · ~$55–$65Every tee SLICE TOWN makes, all in midweight cotton. The relaxed fit is boxy, with the sliced logo printed big down the back; the regular fit is closer cut, with just a small logo on the chest. Both come in black and white.
Photography · SLICE TOWN’s ownThe brand shoots in the studio and on the green.
Four picks · ~$85–$185There are no chinos here. The brown pleated trousers are the dressy pair, the tech pants are the everyday pair with pockets for a beer each, and the nylon shorts finish the windbreaker set. Several of these run long or wide, so read the brand’s size notes.
Three picks · ~$42–$70Two charcoal caps from the “Autumn is coming” drop with orange details, one with reflective stitching and one a trucker, plus the brown canvas logo cap.
Photography · SLICE TOWN’s ownSLICE TOWN photographs the details, the car and the swing.
Four picks · ~$30–$240A black leather glove, a divot tool that flips open like a butterfly knife, a Nalgene in two colours, and the yellow balaclava.
A Dane and a Swede founded the company, Slice-Town AB, at the end of 2024. Its first collection came out in 2025. The brand does not name the founders on its site.
The company is registered in Sweden and its clothes are designed in Copenhagen, Denmark. It ships worldwide, and it is stocked at GOLV. in Zurich and The Agora in Bangkok.
On 6 October 2026, from 275 kr (about $30) for a Nalgene bottle and 300 kr for the glove or divot tool, through 1,750 kr (about $190) for a track jacket, up to 2,200 kr (about $240) for the knitted balaclava.
Not always. The brand makes everything in small batches and says on its FAQ that a sold-out product is not guaranteed to be restocked.
Big. The track pants and pleated trousers run wide and the brand suggests sizing down, and the polos, windbreaker and shirt are cut short and boxy. Most product pages note that the model is 186cm and wears a large.
