Dimple & Divot does one small thing properly: the golf brush. It has a hickory handle, a nickel snap, firm bristles and a tether in a colour you actually want on your bag. You notice the difference after your third plastic brush.
The reason to know them is the eye. Chris Mallinson is a designer and art director, and it shows in the logo, the product and the packaging. The new fall collection, In The Woods, pushes further: orange and olive, a clay-pigeon marker, a sherpa headcover and a carved brush, several made with small American workshops.
Buy the Classic at $50. For the new stuff, the carved brush at $78. Prices were read from the brand’s store on 27 September 2026, in US dollars.
Dimple & Divot is two brothers, Chris and Nick, in two different states. The brand dates itself to 2020, and the idea was simple: a better golf brush, made in the United States, built to last.
A year in, an overseas maker copied it using their own photographs with the logo removed. The brothers went years without pay and nearly quit. Their answer was to keep improving the brush: stronger bristles, a slimmer snap, hybrid bristles, a retractable tether. The brand says it has sold more than 25,000, and every one is still hand-assembled in Raleigh.
Photography · Dimple & Divot’s ownThe shop: a brush being assembled by hand, a handle being sanded, and the drawing it all starts from.
The handles are American hickory, the wood that golf clubs were made from before steel. The brand says its brushes are machined, finished and assembled in the United States, and hand-assembled in Raleigh. Early brushes had painted stripes; the current ones drop the paint and leave a matte finish so the grain shows.
There are four models. The Classic has the longest handle and the most colours. The PRO and PRO+ are shorter, on a retractable tether, and the PRO+ adds metal bristles. The Lite is the smallest, on a carabiner. The brand’s collaborations have included Jones, Cleveland and Municipal, and a species brush made with Gumtree Golf & Nature Club.
Photography · on the courseWhere the brushes end up: on a wedge, on a carry bag, and at the cart.
Five brushes · hand-assembled in RaleighThe new carved brush from the fall collection, and the three models that built the company: the Classic, the PRO+ and the Lite.
Photography · In The Woods campaignThe fall collection was shot where it is named: a bag against a tree, a pouch in the leaves, a divot tool in the grass.
Nine pieces · mostly In The WoodsThe fall collection in orange, olive and fleece, made with small American workshops in Denver, San Francisco and New York, plus a navy cap and a leather tray for the desk.
Photography · Dimple & Divot’s ownThese show the whole kit, laid out and on the bag.
Two brothers, Chris and Nick. Chris Mallinson, a designer and art director, writes the brand's posts. The company is based in Raleigh, North Carolina.
The brand says its brushes are machined, finished and assembled in the United States, and that every brush is hand-assembled at its Raleigh headquarters.
The Classic ($50) has the longest hickory handle and the most colours. The PRO+ ($65) adds metal bristles and a retractable tether. The Lite ($45) is the smallest, on a carabiner. The new Carved Hickory brush ($78) has a textured handle.
Dimple & Divot's fall 2026 collection, released 27 September 2026: the carved brush, a clay-pigeon ball marker, an aluminium divot tool, a fleece headcover, the Essentials Pouch in rust, an olive cap and orange tees.
The Classic, Lite and carved brushes use firm nylon bristles, which the brand says will not harm clubs. The PRO+ combines nylon and metal bristles for more cleaning power, which the brand also says is safe for clubs.
