Northern Beaches, 2022, and a catalogue that refuses to pick a sport.
AXXA describes itself as “a youth-driven coastal lifestyle brand born on Sydney’s Northern Beaches, built in the space between surf, golf, and everyday life.” That is a lot of positioning for one sentence, and most brands that write it are describing a mood board. This one is describing the photography, which is the test that matters: the same jumper appears on a fairway at golden hour and on a clifftop above the break, shot the same week.
It started in 2022. The brand’s own line is that it was “founded in 2022 by then 14-year-old Axel”. They publish a first name and leave it there, and so will we.
The useful thing about the surf half is that it explains the clothes. A golf brand that only thinks about golf makes polos and caps and stops. AXXA makes 980g jacquard knitwear and a canvas workwear jacket, because the customer they have in mind is in the water at seven and on the first tee after lunch and at the pub after that. Their own line for it is marketing copy, and the catalogue still matches it.
“The coastal rhythm of surf, golf, mates, and living well, all in one day.”— AXXA, on its own site
Three weights, and the graphic is knitted in rather than printed on.
The knits are the most interesting thing AXXA makes, and the reason is construction rather than design. The surfer on the heaviest one and the golfer on the middle one are jacquard-knitted — worked into the fabric on the machine — not screen printed onto a finished jumper. That is a slower and less forgiving way to put an image on knitwear, and it is the difference between a motif that is part of the cloth and one sitting on top of it.
They publish the weights, which not everyone does: 980g for the Brushed Surfer Knit in a nylon-viscose blend, 730g for the cotton Golfer Knit, 550g for the Staple. Those are substantial numbers. AXXA recommend sizing up if you want the relaxed fit the photography shows.
AGSC on the art, and the closest thing they have to a uniform.
Golf-Surf Club is the core, abbreviated to AGSC on the product art, and the hoodie is the piece the brand is built on — seven colourways and by some distance the deepest stock in the catalogue. The fleece is 420GSM at a 75/25 cotton-poly blend, cut oversized.
Manly Country Club is the other running line, and the joke lands harder if you know that Manly is a real Northern Beaches suburb with a real golf club in it. The graphic does what good course merch does: reads as a members' sweatshirt from a distance and as something else entirely up close.
The canvas jacket sits apart from the fleece — structured workwear cut, heavyweight cotton canvas, a back graphic. It is the one piece here that has nothing to do with either sport.
Their own fabric, and the only pieces built specifically to swing in.
The polos run on what AXXA call GolfComfort — a polyester-spandex blend they describe as moisture-wicking and quick-drying, in a regular rather than oversized fit. Naming your own fabric is a small thing that tells you the golf side is not an afterthought.
All three are at A$59 and all three are thin on stock at the time of writing: the Liney Lip Out has one size left, the Paper Par two. The Anchor Ace, which draws the warmest review on their own site from a buyer playing in Queensland heat, is sold out entirely.
Where the brand is funniest, and where it keeps count.
The Surf Then Golf cap carries the brand's entire argument stitched across the front — Surf in the morning, Golf in the arvo — and it is the single most Australian object in the catalogue. The Golf Bag Cap is the quieter one: canvas crown, corduroy brim, an embroidered bag on the front.
The tees are 270GSM cotton in an oversized box fit, which is heavier than the usual graphic tee and cut deliberately loose. Too Cold To Golf and Shop Closed are both printed front and back.
The 3 Year Jersey is the one that dates the brand. A retro football kit marking three years, which AXXA say is limited to fifty pieces and will not be restocked. It has been discounted from A$80.
“From a 14 year olds dream to a growing Axxa family across Australia and beyond.”— AXXA, printed on the anniversary jersey
Same pieces, two coastlines, one afternoon.
The number you see is probably not the number AXXA set.
Every price on this page is in Australian dollars, read from AXXA’s own store. If you open that store from the United States it will not show you these numbers. Shopify converts automatically by location, so the Golf-Surf Club Hoodie AXXA prices at A$119 displays at roughly US$87 from a US address — a live exchange rate doing its work, not a sale, and your card settles the equivalent either way.
We are flagging it because the gap is about a quarter of the price and it runs in the flattering direction. A reader who sees US$87, orders, and then reads a statement in Australian dollars has not been overcharged, but they have been surprised, and being surprised by a number is the part that sours a purchase.
Lenny has an arrangement with AXXA that gets TGI readers A$10 off with the code LENNY1085 at checkout. The value is quoted in Australian dollars, as everything here is. Shipping to the US is set at checkout and we have not run an order through, so treat the delivery estimate as theirs rather than ours.
The four that come up, answered from their own material.
Sydney's Northern Beaches, in New South Wales. The brand describes itself as a coastal lifestyle label built between surf, golf and everyday life, and the product names carry the geography — the Manly Country Club line is the clearest example.
Both, deliberately. Their own line is that they are “not defined by one sport or trend”. In practice the catalogue splits between golf-specific pieces — polos in their own GolfComfort fabric, caps, a jersey — and heavyweight fleece and knitwear that works anywhere.
Lower, but only on screen. The store converts to your local currency automatically, so a hoodie AXXA prices at A$119 can display as roughly US$87. That is a live conversion, not a discount, and your card is charged the equivalent either way. Every figure on this page is the Australian dollar price read from their own store.
They sell to the United States and elsewhere — the storefront switches currency by location, which is what the conversion above reflects. Shipping cost and timing are set at checkout and we have not tested a delivery, so check those before ordering.
