When we wrote our Brand to Know on Criquet in August, the story was one shirt: Billy Nachman and Hobson Brown’s Players Shirt, rebuilt from his grandfather’s closet in Austin in 2010. Two months later, Criquet has released roughly a hundred new products of its own, and the most Austin thing it has ever made.
That’s Willie Forever, an officially licensed Willie Nelson collection that landed October 15 and 16. It’s done with restraint: a small embroidered bandana and braids, “The Icon,” on a pocket or chest. The standout is the Coach Nelson Players Shirt, a burnt-orange polo Criquet made to honor Willie’s friendship with Longhorn coach Darrell Royal. It is hard to imagine a shirt that belongs more to this city.
The rest of the fall line answers the one question we had in August, which was what Criquet looks like when it’s cold. The answer is shackets in quilted nylon and corduroy, a waxed ranch jacket, a cashmere crew and nine colors of the corduroy pearl snap. It still reads as golf on a tee box and as nothing in particular on South Congress three hours later.
If you buy one thing: the Coach Nelson Players Shirt. If it’s cold: the Corduroy Quilted Shacket.
Willie Forever, on the course and offFrom Criquet’s campaign shoot.
Officially licensed · new Oct 15–16 · $35–$228An Austin golf brand and Willie Nelson. Criquet’s officially licensed “Willie Forever” collection puts “The Icon,” Willie’s bandana and braids, on players shirts, a shacket and a pearl snap. Every piece is made to order.
Six layers · $188–$298The biggest change since August: Criquet now has a full rack of fall jackets, from a waxed ranch jacket to quilted and corduroy shackets and a polar fleece.
Six picks · $134–$348Cashmere, a long-sleeve sweater polo, nine corduroy pearl snaps and the long-sleeve Players Shirt in a new slim fit.
Willie Forever is Criquet's officially licensed Willie Nelson collection, released October 15–16, 2026. It includes players shirts ($128), a long-sleeve players shirt ($148), a quilted shacket ($228), a corduroy shacket ($238), a corduroy pearl snap ($178) and hats ($35), all with Willie's bandana-and-braids 'The Icon' embroidery. Pieces are made to order and ship in 6–8 business days.
A burnt-orange Criquet players shirt ($128) from the Willie Forever collection that honors Willie Nelson's roots in Texas football and his friendship with Longhorn coach Darrell Royal.
Outerwear: the Waxed Ranch Jacket ($298), Corduroy Quilted Shacket ($218–$224), Quilted Shacket ($208), Member's Guest Jacket ($218) and Vintage Polar Fleece ($198), plus a Legacy Cashmere Pocket Crew ($348) and nine colors of the Corduroy Pearl Snap ($158). Prices checked October 20, 2026.
Austin, Texas. Billy Nachman and Hobson Brown started it there in 2010, building the Players Shirt from a vintage golf shirt left by Nachman's grandfather.
