[The Edit]

Off Course — Golf Brands Doing Non-Golf Things

18 Brands Coffee to Comic Books The Culture Extends

Golf brands used to stay in their lane — polos, hats, bags, repeat. Not anymore. The most interesting names in the game are branching into everything from specialty coffee to children’s books, handcrafted candles to honey habanero hot sauce. What started as novelty collaborations has become a full cultural movement. Golf brands don’t just make gear now — they roast beans, press vinyl, pour wax, and bottle sauce.

This isn’t about golfers slapping their names on products. It’s about brands born in golf culture deciding that culture doesn’t end at the 18th green. Gumtree Golf roasts coffee in the same Brooklyn studio where they sew headcovers from vintage fabrics. Good Lion Golf designed a hot sauce specifically to survive a round in your bag without refrigeration. Muni Kids publishes actual children’s books and sells hand-painted fine art alongside their streetwear drops. The throughline isn’t golf — it’s taste.

Here are 18 brands doing it right.

Coffee
Gumtree Golf Studio Espresso
Gumtree Golf
Studio Espresso · $23
Brooklyn-roasted from the same studio where they sew headcovers from vintage fabrics. Notes of chocolate cream, orange zest, almond cookies. Sustainably sourced, beyond Fair-Trade wages. Monthly subscription box includes coffee, Callaway balls, and tees.
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Good Walk Coffee Breakfast Ball Blend
Good Walk Coffee
Breakfast Ball Blend
Specialty roaster with golf-named blends — “Breakfast Ball,” “Dew Sweeper,” “Goats & Glory.” Partners with The Fried Egg and Shotgun Start podcasts. 25% of proceeds support the Evans Scholars Foundation.
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Birdie Coffee Co. The First Cut
Birdie Coffee Co.
The First Cut
Started as a small-batch roaster, now ships to all 50 states and opened a physical cafe in downtown Jacksonville. Golf-named roasts: “The First Cut,” “Bunker Blend,” “Fairway Fuel,” “The Deep Rough,” “The Mulligan.”
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Non-Golf Kicks
Whim Golf x Reebok Classic Leather
Whim Golf × Reebok
Classic Leather · $130
Chicago golf brand dropped a Reebok Classic Leather in blue suede — explicitly “not a golf shoe.” Sold at Hypebeast, END., and Packer Shoes. Also makes Vibram dial slippers and installs free pop-up putting greens across major cities.
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Eastside Golf x Jordan Brand Air Jordan 1 Low G
Eastside Golf × Jordan Brand
Air Jordan 1 Low G
Nine Jordan collabs and counting. The Air Jordan 4 “Be You” resells for $15,000. Morehouse College golf teammates Olajuwon Ajanaku and Earl Cooper building the biggest cultural crossover in golf. Mercedes-Benz partnership, airport retail stores, Hulu docuseries.
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Greyson x Saucony Shadow 5000
Greyson × Saucony
Shadow 5000
Premium golf apparel brand expanding into running sneakers (Saucony Shadow 5000), pickleball paddles (JOOLA, $78–$148), Italian velvet slippers (Del Toro), and home glassware (G.O.A.T. Rocks Glasses, $178). Backed by Justin Timberlake, Justin Thomas, Larry Fitzgerald.
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Food
Good Lion Golf Mantra Sauce Honey Habanero
Good Lion Golf
Mantra Sauce · Honey Habanero
Golf apparel brand that made a honey habanero hot sauce designed to live in your golf bag. Collab with Mantra Sauce. No refrigeration needed — shelf-stable for on-course use. The most specific product-market fit on this list.
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Kingmade Jerky Official Jerky of the PGA Tour
Kingmade Jerky
Official Jerky of the PGA Tour
Founded by PGA Tour caddie Jeff King, who built a jerky brand from inside the ropes. Premium grass-fed flank steak, carried by pros during rounds. From the loop to the pro shop — the only caddie-founded food brand on Tour.
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BUNCHIES Energy Balls in Golf-Ball Packaging
BUNCHIES
Energy Balls in Golf-Ball Packaging
Created by Golf Digest lead digital talent Hally Leadbetter. Vegan, gluten-free energy balls packaged in a sleeve that mimics a sleeve of golf balls. Official snack of the UNDERRATED Golf Tour. Fuel that doesn’t take itself too seriously.
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Home + Fragrance
Devereux Golf Fresh Cut Fairways Candle
Devereux Golf
Fresh Cut Fairways Candle
Golf apparel brand making soy wax candles with Standard Wax — “Fresh Cut Fairways,” “19th Hole,” “Rain Delay.” 50-hour burn time. Also has spirit collabs with Johnnie Walker and Mount Gay Rum, but the candles are the real crossover.
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Quiet Golf Quiet Please Incense Holder
Quiet Golf
“Quiet Please” Incense Holder · $25
The marshal’s “Quiet Please” sign reimagined as a 10-inch acrylic incense holder. Also makes a Ceramic Owl Crest Tray ($70) that sells out repeatedly. Listed on SSENSE alongside Comme des Garçons and Acne Studios. Golf as design object.
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D.S. and Durga Golfjazz Cologne
D.S. & Durga
Golfjazz Cologne · $210
Brooklyn niche perfume house made a $210 cologne described as “a golf fantasy by a guy who doesn’t golf.” Notes of lime, leather, grass, moss, and cedar — inspired by 1980s New England club locker rooms. Also sold at Todd Snyder.
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Skin + Craft
WearSPF Sport Spray by Justin Thomas
WearSPF (Justin Thomas)
Sport Spray · $13
JT launched a suncare line after a personal skin cancer scare. SPF 50 Sport Spray ($13), Mineral Sunscreen ($16), After-Sun Cleanser ($10). Reef-friendly formulas across the board. Started personal, became a real brand.
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Municipal Grooming Line by Mark Wahlberg
Municipal (Mark Wahlberg)
Grooming Line
Golf performance brand expanding into a full grooming suite — shaving cream, moisturizer, deodorant, body wash. Next flagship store (6,000 sq ft) will include a coffee shop, barbershop, and lounge. A golf brand with its own barber chair.
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Seamus Golf Pendleton Dopp Kit
Seamus Golf
Pendleton Dopp Kit
Portland headcover maker going beyond the course with Pendleton wool dopp kits (walnut leather accents, military-grade lining), wood iPhone cases, and wool neckties. 100% wool from PNW and UK mills. Heritage craft meets golf culture.
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Wild Cards
Muni Kids Golforia Children's Book
Muni Kids
Golforia Children’s Book
Portland golf brand publishing “Golforia” — a children’s book series teaching golf etiquette through illustrated adventure. Also sells hand-painted acrylic fine art (up to $2,000), comic books, squirt guns, cue balls, and hip-hop tribute collections. The widest product range of any golf brand, period.
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Linksoul Lab and Goat Hill Park
Linksoul
Lab + Goat Hill Park
John Ashworth’s surf-golf brand saved Goat Hill Park — a 1952-era municipal course — from demolition, securing a 30-year lease. Runs Linksoul Lab in Oceanside: part retail, part art gallery, part community space with ping-pong, concerts, and film screenings. “World class, working class.” Green fee: $26.
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Ernie Els Pet Products Champion Training Treats
Ernie Els Pet Products
Champion Training Treats
Four-time major champion running a legitimate pet brand — not merch, a real pet company. Human-grade chicken and salmon training treats, golf-themed collars, sold on Chewy and Amazon. 10% of profits to the Els for Autism Foundation.
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