Lazyface makes the sunscreen golfers will actually wear, because it asks for one step and nothing else. It is a mineral SPF 30 from a dermatologist who treats skin cancer, it goes on clear instead of ghost-white, and it lasts through a round. Then, because the brand has a sense of humor, there is a whole store of merch around it: a frog tee, a UPF bucket hat and a leather golf capsule made with Tremont Sporting Co.
Golf in Austin means four hours in the open, on fairways with very little shade. Summer gets the attention, and fairly: Camp Mabry averages 29 days a year at 100 degrees or more. But the American Academy of Dermatology is clear that the sun puts out harmful UV rays year-round, and that up to 80% of them get through on a cloudy day. The January round at Lions in a quarter-zip still counts. So does the overcast Saturday in March. Sunscreen on your face before the first tee, every round, is the cheapest habit in golf.
Lazyface was started by two brothers who grew up in Macon, Georgia: Stuart Kent, an entrepreneur, and Dr. Steven Kent, a dermatologist trained in Mohs skin cancer surgery. Their father is a Mohs surgeon too. The brand says Steven kept getting the same question from patients, what could they have done to prevent it, and the answer was nearly always sunscreen. So the brothers built one for men who skip skincare: one product, no white cast, priced like the drugstore. The brand is based in Atlanta, but it chose Austin for its first store, at Peoples Rx, in July 2026, after pop-ups with RAW Running Club and Austin Rowing Club. All 19 pieces below were in stock on lazyface.com on October 13, 2026.
Three picks · $25–$54Dermatologist-developed mineral SPF 30 that goes on clear and lasts through a round. This is the product; everything else is merch.
Five picks · $48–$118A small collection made with Tremont Sporting Co., the custom golf shop in Palm Beach: leather covers, a towel, a chenille cap and a pennant.
Six picks · $35–$60A hat is the second-laziest sun protection there is. The bucket is the one for August.
Five picks · $10–$45The tees carry a frog, a sun and an LF, and the koozie rides in the cart.
Brothers Stuart Kent and Dr. Steven Kent, a dermatologist trained in Mohs skin cancer surgery. The brand is based in Atlanta and the brothers grew up in Macon, Georgia.
Peoples Rx, the Austin pharmacy and wellness store, became Lazyface's first brick-and-mortar retailer in July 2026. It also sells online at lazyface.com.
Yes. Facescreen and Facestick are broad-spectrum SPF 30 sunscreens built on non-nano zinc oxide. The brand says both go on clear, are fragrance-free and paraben-free, contain no oxybenzone or octinoxate, and are made in the USA.
Lazyface rates its sunscreens water resistant for 80 minutes and recommends reapplying every two hours, or after sweating, swimming or toweling off. On a four-hour round that means at least once, usually at the turn.
Yes. The American Academy of Dermatology says the sun emits harmful UV rays year-round and that up to 80% of them can get through clouds, so sunscreen applies on cool and overcast days too.
On October 13, 2026: Facestick $25, Facescreen $35, the Face Set $54, caps $35 to $50, the bucket hat $60, tees $35 to $45, and the Tremont golf capsule $48 to $118.
