Golden Hour dresses golf like a clubhouse in a 1970s photograph: red and cream striped polos, contrast collars, pleated shorts and a lot of script logos. Two friends, Lewis and Louis, started it in the UK in 2024. It began as an Instagram page about golf and clothes, and the name came to them on a fairway at sunset. In their own words: “The golden light hitting just right, the perfect moment of calm before the night set in—thats when the name came to us.”
It suits Austin better than most British golf brands, because it is built for the round that starts at six and ends in the dark. The polos are cotton and cut loose, the shorts are a cool bamboo blend, and the track jacket is light enough to throw in the bag for when the wind picks up on the back nine at Lions. The heavy tees and the rugby sweatshirt are for the few cold months and the patio after.
The founders tell it plainly on their site. They met through mutual friends in 2024 and “clicked-sharing the same interests, the same passion for style, and the same love for golf.” The Instagram page “soon became a thriving community,” and the brand followed. They were not sure at first whether it would be about golf or fashion, and settled on both. The post ends, “Goldenhour is only getting started!”
On value, Golden Hour is cheap for what it is. Most pieces cost £40 to £50, about $54 to $67, for 100% cotton polos and 300gsm tees, and the track jacket is £70. The Stripe Pique Polo and the Lightweight Track Jacket are the two to buy first. The catch is stock: the brand makes small runs, and most polos are down to S and 2XL, so check your size before you fall for a colour. Prices were read on Golden Hour’s own store on 5 October 2026.
Photography · Golden Hour’s ownGolden Hour shoots its polos at sunset on the course and in a moody clubhouse set.
Five picks · ~$60–$74The polos are where Golden Hour started and still what it does best. Two are 100% cotton with contrast collars, one in loud red stripes and one in quiet navy, and the third is a brown waffle knit with a big script logo across the back. The green Azalea Stripe Polo, the brand’s Masters piece, is sold out, and the pale blue Rugby Sweatshirt brings the collar into 300gsm cotton for colder mornings. Sizes are running low on all of them.
Photography · Golden Hour’s ownThe brand shot the Azalea Stripe Polo, now sold out, and the Golden Patch cap on the range.
Six picks · ~$47–$54Heavy cotton, 280 to 300gsm, with the logo printed big across the back. The Amen Corner tee in pine green and the striped long-sleeve Golden Stripe are the two you can buy today. The other four come from earlier drops and are sold out, but they show where the brand started: the GH monogram tee, the navy Essential and Studio tees from the Major Season drop, and the black Pocket Tee with the sunset print from 2024.
Photography · Golden Hour’s ownThe track sets go out in the trees, and a windbreaker sits by the green.
Four picks · ~$54–$94These are two matching sets. The navy track jacket and trousers are a light nylon and spandex blend with white piping, the kind of suit you warm up in and keep on. The black ripstop half-zip and trousers are cotton-filled and stitched in white, closer to streetwear than golf. Wear either as a set or break them up with a polo.
Photography · Golden Hour’s ownThe brand photographs its tees on its own crew, on the course and indoors.
Three picks · ~$13–$67The pleated shorts that turn up in nearly every Golden Hour photo, the white crew socks that go with them, and an £18 ripstop tote to carry the shoes home in.
Two friends, Lewis and Louis, who met through mutual friends in 2024. It started as an Instagram page about golf and fashion before they turned it into a clothing brand.
In the United Kingdom. Its store, goldenhourclubhouse.co.uk, prices in pounds and also shows prices in US dollars and other currencies.
On 5 October 2026, from £10 for crew socks and £18 for the tote and £40 for tees up to £49.99 for the cotton polos and £70 for the Lightweight Track Jacket, roughly $13 to $94.
The founders say the name came to them walking a fairway at sunset, when the light was golden and the course went calm before dark.
Relaxed. The polos are boxy, the Double Pleated Shorts are baggy and the brand suggests sizing down or wearing a belt, and the Golden Stripe long-sleeve is slightly cropped. Several pieces list the model as 6ft 1in wearing a medium.
